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Discover Mensringonline’s Journey of Outstanding Sales Growth

This success story outlines Mensringonline‘s journey to increase sales with automations.

Mensring online customer

Store

mensringsonline.com.au

Retail vertical

Apparel and Accessories

Ecommerce platform

WooCommerce

Goals

Recovering abandoned carts

Features/tactics used

Automations – Abandoned Cart Recovery

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The main criteria we had when signing up for Retainful was to make sure it paid for itself, which it did almost immediately.

Nathan Hartnett

Owner of Mensringonline

Mensringonline: It’s an online store that specializes in selling a variety of men’s rings in Australia. Whether you’re looking for a classic ring to mark a special occasion or a bold fashion statement to express your unique style, you’ll find it all at mensringsonline.com.au

Nathan Hartnett, the owner, also runs a number of online stores that sell within a variety of different niches, mostly fashion, and accessories.

Mensring online site

🤔 The Challenge

Nathan and his associates have used a lot of tools like MailChimp and more to recover abandoned carts over the years, but none of them worked effectively.

Here are the challenges Nathan and his associates faced with the tools they had tried,

  1. Recovering abandoned carts
  2. Difficult user-interface
  3. Customer email addresses weren’t captured half the time
  4. Email deliverability

Finding a tool that would eliminate all the above challenges was very important for their business.

🎉 The Turning Point

Nathan and his associates were determined to try everything in 2023 to find a tool that would tick all the boxes. Then, Retainful came under their radar.

They all use Retainful now.

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One of the great aspects we've seen so far is that often our recovered carts have been "full price" recoveries. This means that we are keeping the full value of the sale without having to reduce profit margins with a discount.

Nathan Hartnett

Owner of Mensringonline

🌟Mensringonline + Retainful

The user-friendly interface of Retainful allowed Nathan to set up an abandoned cart recovery email automation that immediately let to recover a lot of abandoned carts (which otherwise would have been lost sales). Retainful ensured that emails were delivered to the inboxes, to maximize the success of their email automation.

When signing up, Nathan and his team wanted Retainful to be capable of paying for itself. Retainful proved its capability of self-financing almost immediately through the conversions it has made using the automations.

🚀 The Winning Strategy

Nathan’s abandoned cart recovery strategy so far is quite simple, yet successful. Any merchant can easily replicate it and recover hundreds of dollars worth of lost sales.

Here is the strategy for you,

  1. 1st email – on the first day: Remind customers about their abandoned carts. And, ask if the customer has been experiencing any technical difficulties.
  2. 2nd email – on day two: Another reminder for the abandoned cart. Also, check and see if you can offer any help to the customer.
  3. 3rd email – on day three: Include a dynamic coupon code to encourage the customer to complete the purchase.

“We find that often the cart is recovered before the discount goes out,” Nathan says.

He is also looking forward to diving into Add-to-cart and Exit intent popups as well to increase the onsite conversion rate and acquire the email addresses of customers as soon as they start adding items to the cart.

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We think Retinaful is going to be a crucial part of our end-to-end sales funnel in the future, all the way from customers leaving the site and being reminded to come back with our Retainful sequences.

Nathan Hartnett

Owner of Mensringonline

🌟 The Takeaway

Retainful has proven to be a transformative tool for Mensringonline.com.au, automating the abandoned cart recovery email sequence to recover potentially lost sales and retain customers. The self-financing capability of Retainful makes it an affordable and effective tool for businesses of any size.

Are you a store owner searching for a cost-effective and user-friendly email marketing solution to scale your business ?

Then, sign up for Retainful now! And, unlock the power of automations and other features to boost your sales.

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Elmax

How Retainful helped our eCommerce store increase repeat purchases by 25%

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Increase your sales with Retainful

Recover abandoned carts & Drive repeat sales on auto-pilot.