Without email capture software, you’re essentially letting potential connections and revenue vanish into thin air.
Each email is a gateway to a potential relationship. These are people who have shown an interest in what you’re doing. You have to use this chance to convert casual interest into committed action.
Capturing the emails of these leads lets you educate, provide value, and slowly win them over by building trust through email.
With the right email capture tool, you can capture qualified leads and start the process of converting them to customers.
In this blog, we have listed the 8 best email capture software, analyzed their features, and weighed their pros and cons.
Let’s dive right in.
Capture email addresses at strategic times using Retainful’s advanced triggers like exit intent, scroll depth, time spent, and more.
What is Email Capture, and How to Use it?
Email capture is a marketing strategy used to collect email addresses from website visitors or potential customers.
The primary goal is to grow your email list and turn these leads into customers by nurturing them through email marketing campaigns.
This practice is crucial for businesses looking to engage directly with their audience, promote content, announce new products, offer discounts, and more.
To maximize the effectiveness of email capture, consider the following strategies:
- Offer value: Provide a compelling reason for visitors to give you their email address. This could be a free ebook, a discount coupon, a subscription to a useful email newsletter, or early access to new products.
- Use strong CTAs: Your call to action should be clear, concise, and persuasive. Phrases like “Sign up for exclusive offers” or “Get your free guide now” can be effective.
- Implement popups wisely: While popups are effective, they need to be used sparingly and strategically. Consider using timed popups that appear after a visitor has been on your site for a specific duration or exit-intent popups that activate when a visitor is about to leave your site.
- Optimize for usability: Create an email capture sign-up form that is easy to fill out, and requires minimal information, typically just an email address and perhaps a name to personalize future communications.
- Ensure mobile compatibility: With the increasing use of mobile devices to access the web, make sure your email capture methods are optimized for mobile users. This means easy-to-use forms and popups on smaller screens.
8 Best Email Capture Software
1. Retainful
Retainful is the best email capture software designed specifically for e-commerce stores. It is an all-in-one email marketing service that provides seamless email automation.
Retainful stands out with its sophisticated targeting capabilities. It allows you to create highly targeted popups and signup forms based on the user’s location, site behavior, device, time spent on site, and more.
In this email address capture tool, you can trigger the popup at strategic times based on exit intent, scroll-based, and time spent on the site.
The popups can be customized effortlessly using a beginner-friendly drag-and-drop editor with minimal effort from your end.
Every popup and signup form is automatically optimized for mobile devices, ensuring a seamless user experience across all device types.
Popups can also be configured to include opt-in checkboxes, which are essential for complying with GDPR and other privacy regulations.
Design attention-grabbing sign-up forms effortlessly using Retainful’s pre-designed templates drag-and-drop editor.
2. Optinmonster
OptinMonster is an email capture software that helps businesses convert website visitors into subscribers and customers through customizable popups and sign-up forms.
This email capture tool offers a wide range of popup types and templates, including lightbox popups, floating bars, slide-ins, and more. This variety lets businesses choose the most effective way to engage visitors based on their specific website layout and user behavior.
Users can test different versions of their forms to see which ones perform best. This feature is invaluable for optimizing campaigns and increasing email sign-ups over time.
While this email address capture app offers powerful features, it is more expensive than some other options on the market, which might be a deterrent for small businesses or those just starting out.
3. Popupsmart
Popupsmart is the best email capture software for businesses and marketers that offers user-friendly pop-up creation, advanced targeting options and detailed analytics.
The tool provides advanced targeting options, enabling users to display pop-ups based on user behavior, traffic source, device type, geographical location, and more. This helps in delivering personalized experiences to visitors.
This email address capture software’s no-code approach is particularly beneficial for non-technical users who need effective solutions without delving into complex coding.
This email capture app comes with a wide range of templates that can be used for different purposes, such as email capture, promotions, announcements, and feedback collection. These templates are customizable to fit the brand’s style and needs.
While the platform is user-friendly overall, some users may encounter a learning curve when navigating its features and settings, particularly if they are new to email marketing or website optimization.
4. Klaviyo
Klaviyo is an email capture software that specializes in creating highly customizable and targeted popups.
The platform allows detailed targeting options, enabling businesses to show their popups and forms based on user behavior, site engagement, and other demographic details. This ensures that messages are tailored to the right audience at the right time.
This email address capture software supports A/B testing for popups and sign-up forms, allowing users to experiment with different designs and content to see what works best in terms of conversion rates and subscriber engagement.
Klaviyo’s pricing can be on the higher side, especially as businesses scale up their contact lists and email-sending requirements. Smaller businesses might find the costs high initially.
5. Sumo
Sumo is a versatile email capture software that is widely used by website owners and marketers to grow their mailing lists and improve conversions through pop-ups and sign-up forms.
This email capture tool provides a range of email capture forms, including pop-ups, scroll boxes, and welcome mats. Each type can be customized to fit different parts of a webpage and activate under specific conditions.
Beyond just email capture, Sumo offers easy-to-integrate social media share buttons that can be added to pop-ups and forms, enhancing content distribution and engagement directly from the pop-up.
This email address capture software is easy to use, making it accessible even to those with limited technical skills.
On the free version, Sumo’s branding is included in the pop-ups, which might not be ideal for all businesses.
6. Wisepops
Wisepops is the best email capture tool used primarily for creating engaging popups and sign-up forms aimed at boosting email capture rates.
Wisepops allows you to personalize popups based on user data, such as displaying the visitor’s city or referencing previous interactions, enhancing the personal touch in campaigns.
This email address capture software provides you a comprehensive analytics that helps track the performance of popups and sign-up forms. This data can be used to optimize campaigns and improve outcomes.
This email capture tool places a strong emphasis on creating non-intrusive, user-friendly designs that engage rather than annoy visitors.
While basic operations are straightforward, leveraging the more advanced features effectively can require a steeper learning curve.
7. Optimonk
Optimonk provides a variety of pop-up types, including lightboxes, side messages, full screens, and nano bars. This variety allows businesses to choose the format that best suits their engagement strategy.
OptiMonk offers nanobars (small, non-intrusive bars at the top or bottom of the page) that can be used for signing up users. These are less invasive than traditional pop-ups and can remain visible as users scroll through a site.
This email capture tool integrates smoothly with a wide range of e-commerce platforms and email marketing tools, making it easy to sync captured data and automate follow-up processes.
The wide array of this email capture app features and customization options might overwhelm new users or small businesses with limited resources.
8. Getsitecontrol
Getsitecontrol allows users to create various types of popups, including lightbox popups, slide-ins, floating bars, and fullscreen overlays, which can be used for different purposes like email capture, announcements, or offering discounts.
This email address capture software offers sophisticated targeting capabilities. Users can display popups based on user behavior, site engagement, device type, referral source, and more, ensuring that messages are shown to the right audience at the right time.
This email capture tool supports A/B testing, allowing users to test different versions of their popups and signup forms to see which performs better in terms of user engagement and conversion rates.
While the platform is flexible and powerful, new users might find the array of features and options overwhelming.
Target the quality leads with Retainful’s advanced popup targeting options and grow your email list.
Wrapping up!!
Each best email capture software we’ve discussed offers unique features to help you initiate and nurture relationships with your customers.
Your decision should hinge on which email capture tool aligns best with your business goals, integrates seamlessly with your existing systems, and provides the most intuitive experience for both you and your users.
Learn more about email capture and popups
- How to Fight Cart Abandonment Using Exit Intent Popups
- How Add To Cart Popup can help you Boost WooCommerce Sales?
An email capture tool is a software or plugin designed to collect email addresses from website visitors, typically through forms or popups, to build a mailing list for marketing and communication purposes.
Email capture is important because it turns casual website visitors into potential leads. It enables ongoing communication, helps build relationships, nurtures leads, increases conversions, and drives repeat business by keeping your audience engaged.
To create an email capture page, design a landing page with a clear, compelling call to action. Use sign-forms that ask for the visitor’s email address and provide a value proposition, like a free ebook or a discount code.
Yes, email lists are still worth it. They provide a direct line to your audience, allowing personalized communication and promoting higher engagement and conversion rates compared to other marketing channels.
Collecting email addresses is not illegal if you follow laws such as GDPR or CAN-SPAM, which require obtaining explicit consent from individuals before sending them marketing emails and providing an option to unsubscribe.
A good email capture rate typically ranges between 1% to 5%. Rates can vary widely depending on the industry, the appeal of the offer, and the effectiveness of the website or landing page design.
To collect emails effectively, platforms like Retainful. It offers easy-to-use tools for creating sign-up forms, segmenting email lists, automating campaigns, and integrating with ecommerce platforms and other marketing tools.
