10 Best Klaviyo Alternatives & Competitors for E-commerce in 2025

If Klaviyo’s pricing is cutting into your email marketing ROI, it’s time to explore the best Klaviyo alternatives.

Email marketing doesn’t have to drain your budget. There are several Klaviyo competitors that deliver advanced automation, powerful segmentation, and high deliverability at a fraction of Klaviyo’s cost.

Furthermore, when it comes to ease of use, affordability, customer support, and scalability, many Klaviyo alternatives for Shopify and eCommerce brands provide stronger value than Klaviyo.

In this blog, we’ll cover the 10 best Klaviyo alternatives, compare their features, and break down pricing so you can pick the most cost-effective email marketing platform for your online store.

Why look for a Klaviyo Alternative?

Many businesses also consider how to cancel a Klaviyo subscription when costs become unsustainable. Apart from that, the ease of use and customer support are not keeping pace. 

Here are the main challenges of using Klaviyo.

1. Expensive for small businesses

Klaviyo’s pricing model, while justified by its advanced automation features and capabilities, presents significant challenges for small to medium-sized businesses.

Many users highlight concerns about the rapid price increase with subscriber growth, which may become unsustainable in the long-term.

Klaviyo’s pricing is based on “active profiles” rather than total list size. It can be confusing and unclear for some users.

It’s not always obvious what counts as an “active profile” and how to properly manage your active profile count.

For merchants who only need basic email marketing, the costs may outweigh the value received compared to simpler, cheaper alternative to Klaviyo.

Related Reading: Know all about the new Klaviyo price increase and how it affects you here: Klaviyo Pricing 2025: What’s New and How It Affects You?

2. Steep learning curve

Klaviyo has a lot of advanced functionality, which is great for power users but can be overwhelming for beginners.

Figuring out how to properly utilize features like segmentation, flows, reporting, etc. requires a substantial investment of time.

3. Non-reliable customer support

Many reviews from the users cited that they had a bad experience with customer support.

It is a double whammy that email marketing software with complex functionalities doesn’t have reliable customer support to guide the customers.

Ensuring every detail in triggers, campaigns, and flows is properly configured can be very time-consuming and leave room for errors.

How to Choose the Best Alternative to Klaviyo?

Find a good alternative to Klaviyo by prioritizing the must-have features and determining the maximum you can reasonably spend. This will help narrow down the best alternatives to Klaviyo.

Here are the factors to consider when choosing an alternative to Klaviyo.

Determine the level of automation complexity you need

Consider how complex your automation workflows need to be. More complex workflows demand more time and effort from your end.

Highly complex workflows involving dynamic content, advanced segmentation (RFM, tags), behavioral triggers, and comprehensive analytics.

Note the complexity of each workflow. For example, do you need

• Simple triggers like email opens or,
• More complex ones such as multi-step triggers involving purchase history, browsing behavior, or engagement scores

Evaluate your email & SMS marketing budget

Clearly define how much are you willing to spend on email marketing. Consider if your budget can accommodate growth in your email list and additional features over time.

Prioritize must-have features 

List the must-have features for your business, such as automation, segmentation, analytics, and customer support. Are you looking for ecommerce email marketing tool for retention or a tool to grow your newsletter?

Identify secondary features that are beneficial but not essential. This can include advanced reporting, custom templates, CRM, and Shopify + WooCommerce integrations.

Consider scalability and ease of migration

Most Klaviyo competitors and alternatives offer assisted migration. For example, Retainful offers free migration and a full automation setup. So, choose a tool that can offer such support. 

10 Best Klaviyo Competitors [Comparison Chart]

10 Best Klaviyo Alternatives for E-commerce Brands

These Klaviyo alternatives not only match Klaviyo’s capabilities but also provide unique advantages tailored to diverse business needs.

The 10 best Klaviyo alternatives for ecommerce in 2025 are:

1. Retainful – Best Klaviyo alternative for small & medium e-commerce businesses
2. Mailchimp – Best for growing and scaling e-commerce stores
3. Omnisend – Best for multichannel email, SMS & push marketing
4. ActiveCampaign – Best for advanced email automation + CRM integration
5. Brevo (formerly Sendinblue) – Best for transactional emails and affordability
6. ConvertKit – Best for content creators and solopreneurs
7. Constant Contact – Best for nonprofits and local businesses with events
8. Sendlane – Best for data-driven automation and customer support
9. MailerLite – Best for bloggers or small teams on a budget
10. Drip – Best for DTC brands seeking personalization at scale

Let’s see these Klaviyo alternatives in detail.

1. Retainful – Best Klaviyo alternative for Shopify Plus and ecommerce businesses

57.8% more affordable than Klaviyo.

Retainful is the best Klaviyo alternative for ecommerce businesses. It is an all-in-one email marketing software that enables you to automate every stage in the email marketing funnel – acquire, nurture, and retain customers.

You can capture the email addresses of the visitors and grow your email list with targeted sign-up forms.

At the core of Retainful lies easy-to-setup email automation that allows you to send email campaigns at every stage of the customer journey – from welcome emails, abandoned cart emails, thank you emails, post-purchase and winback sequences, and more. 

You can segment your customers based on demographics, purchase history, email engagement, and life-cycle stages without configuring rules after rules.

Retainful is an excellent Klaviyo alternative for WooCommerce stores, as well it integrates as seamlessly with WooCommerce as Shopify. 

How affordable is Retainful compared to Klaviyo?

Klaviyo pricing comparison: Sending 10,000 emails costs only $14, while Klaviyo costs $45. Moreover, it is an excellent free alternative to Klaviyo.

Here is a pricing comparison between Retainful and Klaviyo:

Price tiers and Email Volume:

• Forever Free plan: 500 Emails (with access to all the features and email support)
• $14/month: 10,000 Emails
• $69/month: Unlimited Emails

Why is Retainful easy to use compared to Klaviyo?

• Easy-to-set-up prebuilt ecommerce email automation workflows that don’t need a 3-page manual to set up.
• Pre-built segmentation templates.
• Intuitive beginner-friendly drag-and-drop email editor.
• Klaviyo alternative with pricing that doesn’t puzzle you every month.

Klaviyo vs Retainful: Why is Retainful the best alternative to Klaviyo?

• One of the most affordable ecommerce email marketing software in the market and is tailor-made for e-commerce.
• Beginner-friendly automation workflows and email editor.
• Dedicated onboarding and technical support.
• Klaviyo replacement for abandoned cart + winback flows

Related Reading: Retainful vs. Klaviyo – See the full comparison here – Feature and Pricing comparison between Retainful and Klaviyo

2. Mailchimp – Best for scaling ecommerce businesses

Mailchimp Klaviyo alternative strength lies in its all-in-one platform – combining email marketing, SMS, basic CRM, and social ads in one place.

Automation triggers in Mailchimp include basic actions such as signup, specific dates, and purchase activity. These are adequate for straightforward marketing needs.

This best Klaviyo alternative’s visual automation builder is very intuitive and easy to set up. It doesn’t let you do the heavy lifting. Make some tweaks, and you are good to go.

Klaviyo Vs MailChimp: Which is affordable? 

Sending 15,000 emails costs $14.75, while Klaviyo costs $45.

Check out detailed comparison between Klaviyo and Mailchimp: Klaviyo vs Mailchimp – Which One Offers More Value?

Mailchimp Pricing:

• A free plan is available.
• Essential – $8.74/month 
• Standard – $13.05/month – 6000 emails
• Premium – $260.95/month – 150000 emails

Why is Mailchimp a good Klaviyo competitor?

• Easy-to-use drag-and-drop email builder that requires no code to design on-brand emails.
• Has a mobile app.
• All-in-One Marketing Hub
• Comprehensive onboarding processes and tutorials that guide users through the setup.

Why is Mailchimp a Klaviyo competitor?

• User-friendly interface and intuitive design.
• Extensive customer support options.
• Has features that are best suited for scaling and growing businesses.
• Deliverability and inbox placement optimization

Related Reading: Explore top Mailchimp Alternatives in our comparison blog: 8 Best Mailchimp Alternatives in 2024

3. Omnisend – Best for ecommerce brands wanting multichannel marketing

Omnisend is an omnichannel marketing platform that supports emails, SMS, and push notifications. While Klaviyo is primarily focused on email and SMS, it does offer web push notifications as an additional channel.

This Klaviyo competitor features cross-channel automation workflows so that you can automate messages across all channels in one place.

While Klaviyo has a steep learning curve, Omnisend is known for being very user-friendly and easy to set up.

This Klaviyo alternative provides pre-built automation workflows for common use cases like abandoned cart email flows, browse abandonment, post-purchase emails, and more. These workflows can be easily customized with an intuitive drag-and-drop editor.

To not compromise on email personalization, this best Klaviyo alternative allows you to include dynamic content using customer data and behavior, ensuring each recipient receives tailored email content with AI-powered personalization.

The best thing about Omnisend’s pricing is that there is no cap on features in any of its basic plans. Only a limit on contacts and emails. Migrating from Klaviyo to Omnisend without downtime is possible with their migration assistance.

Omnisend Vs Klaviyo: Which is affordable?

Sending for 500 contacts, Omisend costs $11.20, while Klaviyo costs $20.

Price tiers and Email Volume:

• Standard – $11.20/month
• Pro – $41.30/month

Why is Omnisend easy to use compared to Klaviyo?

• Easy to navigate and use, even for those without a vast email & SMS automation for Shopify experience.
• Users have access to 24/7 customer service through live chat and email.

Why is Omnisend the best alternative to Klaviyo?

• Has omnichannel capability like Klaviyo.
• User-friendly interface.
• Reliable 24/7 customer support.
• High-deliverability Klaviyo alternative for DTC brands

4. ActiveCampaign – Best for businesses focused on advanced email automation and CRM integration

ActiveCampaign is an all-in-one email marketing and CRM tool designed to help you engage with your audience, nurture leads, and drive sales.

This best Klaviyo alternative offers site and event tracking capabilities that allow you to monitor user behavior on websites and trigger automated workflows based on specific actions.

When it comes to triggers, ActiveCampaign covers almost everything under the sun. It covers most of the possible events and customer actions.

ActiveCampaign offers advanced conditional content features that allow you to tailor email content dynamically based on various conditions, such as user behavior, demographics, and preferences.

One of the disadvantages of this Klaviyo competitoor is its complex visual marketing automation builder. It requires a steep learning curve before start setting up email automation in minutes.

Klaviyo Vs ActiveCampaign: Which is affordable?

Sending 10,000 emails costs $15, while Klaviyo costs $45.

Pricing tiers:

• Starter – $15 /month 
• Plus – $49 /month 
• Pro – $79 /month
• Enterprise – $145 /month

Why is ActiveCampaign easy to use compared to Klaviyo?

• The platform offers drag-and-drop email builders, pre-built automation workflows, and comprehensive onboarding resources to help users get up and running quickly.

Why is ActiveCampaign the best Klaviyo competitor?

• Has omnichannel marketing automation + CRM.
• ActiveCampaign offers powerful automation capabilities, including advanced conditional content, site tracking, and predictive sending.
• GDPR-compliant email platforms with European data centers

Related Reading: Explore the best email automation software and their detailed comparison in our blog: 8 Best Email Automation Software Comparison

5. Brevo – Best for small businesses prioritizing transactional emails and affordable pricing

One of the best alternative to Klaviyo, Brevo, is for sending personalized and beautifully designed newsletters.

This competitor of Klaviyo provides a suite of marketing tools that include email marketing, Klaviyo SMS alternatives, chat, CRM, and marketing automation.

It provides comprehensive onboarding resources, including tutorials and documentation, to help users get up and running quickly.

Compared to all the visual marketing automation workflow builders, Brevo falls short.

This best Klaviyo alternative uses developer-style language and shows six prompts before taking us to the visual workflow builder. The values and the email content are not pre-configured. You have to configure them from scratch.

Klaviyo Vs Brevo: Which is affordable?

Sending 20,000 emails costs $8.08, while Klaviyo costs $45. 

How affordable is Brevo compared to Klaviyo?

Sending 10,000 emails costs $17, while Klaviyo costs $35. You can do omni-channel marketing even in the free plan.

Price tiers and email volume:

• A free plan – 300 emails/day
• Starter – $8.08 – 5k emails/month
• Business – $16.17 – 20k emails/month + A/B Testing

Why is Brevo the best Klaviyo Competitor?

• Has omnichannel capability + CRM.
• Allows page tracking in the free plan.
• Its unique combination of advanced segmentation and multichannel capabilities offers solutions for engaging customers across different channels.

6. ConvertKit – Best for Content Creators and solopreneurs

ConvertKit is the best Klaviyo competitor for creators and solopreneurs, offering tools that cater to content creators’ specific needs – like managing audiences, building email funnels, and selling digital products directly through email.

It doesn’t require a technical background, which makes it perfect for creators who want to spend more time on content and less time on tech.

ConvertKit integrates smoothly with popular platforms for creators like WordPress, Teachable, and Patreon.

If you’re running a large ecommerce business with complex product catalogs and deep analytics needs, ConvertKit is not for you.

Klaviyo Vs Kit: Which is affordable?

There are no sending limits on any of the plans in this Klaviyo alternative. You can send as many emails as you want on any of the plans.

For 1000 subscribers, ConvertKit costs $25, and Klaviyo costs $30.

Pricing

• Newsletter – Free 
• Creator – $25/month
• Creator Pro – $50/month

Why is Kit easy to use compared to Klaviyo?

Many customer reviews praise ConvertKit for its intuitive interface that is easy to navigate, even for beginners. 

Why is Kit the best alternative to Klaviyo?

• Selling digital products directly through their emails without needing a complex ecommerce setup.
• Mapping out their email sequences and see how subscribers move through them.

7. Constant Contact – Best for local businesses and nonprofits needing built-in event management tools

Constant Contact integrates event management tools, allowing users to send invites, track RSVPs, and manage online registrations – making it ideal for small businesses that host events.

This Klaviyo alternative offers multi-channel marketing capabilities – email + SMS + Ads + Social Media. 

While not as advanced as Klaviyo’s, Constant Contact’s segmentation tools are adequate for small businesses needing to build email lists based on customer activity or preferences.

Klaviyo Vs Constant Contact: Pricing Comparison

For 500 subscribers, Constant Contact costs $12, and Klaviyo costs $30.

Pricing

• Lite – $12/month
• Standard – $35/month
• Premium – $80/month

Why is Constant Contact the best alternative to Klaviyo?

• Perfect for businesses that host events, webinars, or workshops

8. SendLane – Best for ecommerce brands seeking exceptional customer support and data-driven automation

Sendlane’s automation is not limited to email. The platform also integrates with SMS marketing, allowing businesses to set up cross-channel automated workflows.

Sendlane’s ability to optimize the timing of email campaigns based on individual user behavior is a key differentiator from Klaviyo.

The extra tools like Integrated CRM and landing page builder make this Klaviyo alternative an all-in-one solution for ecommerce businesses that want to manage everything from a single platform​.

Sendlane takes customer support very seriously, offering 27/7 support, monthly program reviews, and deliverability monitoring.

If you are looking for top-notch customer support in a Klaviyo alternative, choose Sendlane.

Klaviyo Vs Sendlane: Pricing compared

SendLane’s plans are based on what feature you use, not on the number of contacts.

For 50,000 email sends, Klaviyo costs $100, and Sendlane costs $100 with unlimited profiles.

Pricing tiers and email volume:

• 50,000 email sends – $600/month

Why is SendLane easy to use compared to Klaviyo?

Reviews highlight that Sendlane’s dashboard is clean, intuitive, and less cluttered compared to Klaviyo’s. 

Why is Sendlane the best Klaviyo competitor?

• Praised for the exceptional onboarding process and customer support.
• Email marketing, SMS, behavioral tracking, and landing page creation are all in one platform.

9. MailerLite –  Best for small teams or bloggers wanting simplicity and budget-friendly email marketing

MailerLite stands out as the best alternative to Klaviyo, particularly for small to medium-sized businesses or those new to email marketing. It offers a simpler, more affordable solution without sacrificing key features. 

MailerLite provides essential automation tools that are easy to set up. It covers basic needs such as welcome email sequences, drip campaigns, and basic behavior-triggered emails like cart abandonment.

Klaviyo Vs MailerLite compared

It offers a generous free plan offering 12,000 emails per month and unlimited emails for just $9/month. But, has a separate plan for transactional emails.

For 50,000 emails, Klaviyo costs $100, while MailerLite costs $28.

Pricing tiers and email volume:

• Free plan – 3,000 emails/month
• $28/month – 50,000 emails/month

Why is MailerLite easy to use compared to Klaviyo?

Offers a simple drag-and-drop editor, customizable templates, and a straightforward automation setup.​

Why is Mailerlite the best alternative to Klaviyo?

• Affordable pricing and reliable customer support

10. Drip – Best for D2C ecommerce brands aiming for personalized marketing

What is unique about Drip is its segmentation system. It is based on unlimited tags, which provides more freedom for you to categorize and target different segments of customers dynamically. This allows you to automatically assign tags based on customer behavior and lifecycle​.

Unlike Klaviyo, Drip provides a lead-scoring feature that allows you to score customers based on their actions. This makes Drip a better choice for businesses that want to use a points-based system to rank leads and prioritize follow-ups.

The main disadvantage is that Drip doesn’t have a free plan, only a free trial for 14 days.

How affordable is Drip compared to Klaviyo?

Drip costs $89 for 5000 contacts, while Klaviyo costs $100.

Price tiers and email volume:

• No free plan available
• $154/month – 10,000 contacts
• $699 – 50,000 contacts

Why is Drip easy to use compared to Klaviyo?

Drip has one of the easy-to-use drag-and-drop email editors that makes designing emails effortless.

Why is Drip the best Klaviyo competitor?

While Klaviyo is feature-rich, Drip’s simpler and more affordable structure makes it better suited for smaller businesses or startups.

What’s the best alternative for Klaviyo in terms of pricing?

The best Klaviyo alternative in terms of pricing and also omni-channel marketing is Retainful – up to 60% more affordable.

If you want pricing based on email sends rather than active profiles, choose Sendlane.

What is the best Klaviyo alternative for small businesses?

For small businesses with budget constraints, Retainful is the best Klaviyo alternative – especially for businesses in ecommerce niche.

If you are a non-ecommerce business, the best Klaviyo alternative for small businesses is Brevo, which offers free Klaviyo alternatives with robust features.

What is the best Klaviyo alternative for large businesses?

If you are looking for a Klaviyo alternative with an enterprise solution without compromising on advanced automation, choose MailChimp or ActiveCampaign.

What is the best Klaviyo alternative for Shopify?

Shopify email marketing platforms are essential for ecommerce success. To do email marketing in Shopify, Shopify Email app requires a paid Shopify Plan and there is no additional cost upto 10,000 emails while Klaviyo costs $150/month for 10,000 contacts.

Klaviyo migration from Shopify to other platforms is seamless, with most alternatives offering migration assistance.

To explore more Klaviyo alternatives for Shopify, check out our comparison guides:
Shopify Email vs Klaviyo: A Detailed Review
10 Best Email Marketing Apps For Shopify Analysed

Wrapping Up!!

While Klaviyo is a powerful email marketing tool with advanced features, it is not the perfect fit for all businesses due to its complexity and cost.

Exploring the best Klaviyo competitors like Retainful can offer more affordability, ease of use, and reliable customer support.

Whether you need free alternatives to Klaviyo, Klaviyo alternatives for Shopify, or advanced ecommerce retention marketing tools, there’s a solution that fits your needs and budget.

Before making the switch, consider Klaviyo migration requirements and choose platforms that offer seamless transition support.

Ultimately, the best Klaviyo alternative will depend on your specific needs, budget, and the level of complexity you are comfortable with.

Also Read:

• Shopify Email vs. Mailchimp – A Detailed Comparison
• 8 Best Email Capture Software Compared
• 9 Best WordPress Email Marketing Plugins (+ Comparison Chart)

Frequently Asked Questions