Shopify order confirmation emails play a crucial role in shaping your customer’s post-purchase experience – the most important moment after the purchase itself.
These emails are key to maintaining brand interest and driving repeat purchases.
While Shopify offers features for sending order confirmation emails, it lacks in several areas, like customization and automation. You can use a Shopify email marketing app to customize and make them on-brand.
In this blog, we’ll explore how to customize order confirmation emails in Shopify using the default settings and a Shopify email marketing app.
Send automated order follow-up emails using Retainful’s easy-to-setup email automation.
Anatomy of Shopify Order confirmation emails
There are components that make the Shopify order confirmation emails complete.
Here are those:
Subject Line
A subject line should immediately tell what the email is about like – “Thank you for your order, [Customer Name]!”.
Adding phrases like “Order Confirmed” or “Your Order is On Its Way” can create excitement, encouraging the customer to open the email quickly.
Order Details
The order details section is the heart of the order confirmation email. It provides all the necessary information about the customer’s purchase.
- Order Number
- Summary of Items
- Billing and Shipping Information
Pricing Breakdown
This section provides a detailed breakdown of the costs associated with the order.
- Subtotal
- Shipping Costs
- Taxes
- Discounts
- Total
Estimated Delivery Date
Providing an estimated delivery date can greatly enhance the customer experience by setting clear expectations.
Call to Action (CTA)
The CTA encourages customers to engage further with your brand after their purchase.
- Track Order: Include a button or link to track the order status.
- Continue Shopping: A link to return to your store can encourage additional purchases.
- Social Media Links
Customer Support Information
Providing easy access to customer support can prevent frustration and enhance customer satisfaction.
Thank You Note
A personalized message or thank you note adds a human touch to the email and can strengthen the relationship with the customer.
How to Customize Shopify Order Confirmation Emails?
You can send order confirmation emails in Shopify using its default settings. These emails are sent after a customer successfully places an order.
The steps to customize Shopify order confirmation emails are:
Step 1: Go to Shopify Admin
Step 2: Customize email template
Step 3: Send test email
Let’s see these steps in detail.
Step 1: Go to Shopify Admin
To set up order confirmation email in Shopify:
- Open your Shopify Admin
- Go to Notifications -> Customer notifications.
There will be a list of transactional emails sent after each event in the delivery process – like order confirmation, shipping confirmation, our for delivery, and more.
Click the ‘Order Confirmation’ to view the template.
Step 2: Customize email template
There are two ways you can customize the order confirmation email template:
- Default Settings
- Using HTML code
1. Default Settings
Click the ‘Customize email templates’ at the top of the page. The changes you make here will be reflected across all the templates.
The customization options are very minimal. You only get to edit the logo and accent color of the Shopify order confirmation email template.
2. Using HTML code
To deeply customize the Shopify order confirmation email template and make it branded, you can edit the HTML code.
When you click ‘Edit Code’, a HTML editor will open.
Step 3: Send test email
After finishing the customization, send a test email to know whether all the elements are in the right place as intended.
Limitations of default Shopify email order confirmation
The default Shopify order confirmation email settings fall short in areas like:
- Limited customization: Very minimal option to customize and on-brand email templates. Other than using the HTML code, you can only customize the logo of the template.
- Inflexible email automation: Option to send only one order follow-up email, not a series of emails at well-timed intervals.
- Limited personalization: You can only include customer names and order details, not upsell and product recommendations.
- Lack of segmentation: Shopify doesn’t allow you to segment your customers based on order history, location, or behavior.
To overcome these limitations and send highly customized on-brand Shopify order confirmation emails, you have to use a third-party Shopify email marketing app like Retainful.
Customize order follow-up emails easily with Retainful’s ready-made templates and a drag-and-drop email editor.
How to send custom Shopify order confirmation emails?
You can edit Shopify order confirmation emails and create a custom template using an app like Retainful.
Retainful is an all-in-one Shopify email marketing app that features easy-to-setup automation, a ready-made template library, drag-and-drop email editor to fully edit Shopify order confirmation emails.
The steps to send custom Shopify order confirmation emails are:
Step 1: Install Retainful
Step 2: Choose the email automation
Step 3: Setup triggers and wait time
Step 4: Edit Shopify order email template
Step 5: Send test email
Let’s dive into these steps in detail.
Step 1: Install Retainful
Install Retainful from the Shopify app store and connect to your Shopify store.
Step 2: Choose the email automation
Retainful allows you to launch various Shopify order follow-up emails like order confirmation emails, product review request email, thank-you email and more.
To see the options, go to Retainful Dashboard -> Automation.
Select “Order Follow-up Emails,” and you will be asked to enter the name of the campaign. Enter the name and click “Create Flow”.
Step 3: Setup triggers and wait time
The trigger lets you determine when a customer can enter into the workflow.
Setup triggers and customer rules to send Shopify order confirmation emails to a set of customers that meets criteria like order history, order value, order status and more.
Click the Trigger block to view the trigger rules applied. You can add more rules like product ID, product name, order status, and more.
Also, Retainful allows you to send multiple follow-up emails at well-timed intervals:
- First email: Order follow-up and upsell
- Second email: Product tips
- Third email: Product review request
Step 4: Edit Shopify order email template
You can customize every element of the Shopify email order confirmation template, like logo, CTA, product images, and more.
You can edit Shopify order confirmation email content using an easy-to-use drag-and-drop email editor.
Step 5: Send test email
Send a test email to find out whether the all the elements of the custom Shopify order confirmation email template fell in place.
Send multiple order follow-up emails automatically using Retainful’s email automation.
Wrapping Up!!
Sending Shopify order confirmation emails reassures the customers about the purchase and, when done right, makes way for the next purchase, too.
Including product images, order summary and upselling requires more than just the default option of Shopify.
So, a Shopify email marketing app like Retainful comes in handy and provides more options to automate and edit Shopify order confirmation emails.
To change your Shopify order confirmation email, go to Settings > Notifications in your Shopify admin. Click on Order confirmation and edit the email template using HTML, CSS, or the built-in editor to customize the content and design.
Shopify automatically sends order confirmation emails after a purchase. To customize the setup, go to Settings > Notifications in your Shopify admin, select Order confirmation, and edit the content or design to align with your brand.
To turn off the Shopify order confirmation email, you’ll need to uncheck the Send notifications to customers box under Settings > Checkout.
To edit the order confirmation email in Shopify, go to Settings > Notifications in your Shopify admin, select Order confirmation, and use the built-in editor to modify the text, layout, or styling to fit your branding needs.
