Out of all marketing emails, order confirmation emails stand as the most effective ones for creating customer engagement.
Confirmation emails have the highest open rates, a stunning 70%, among all the emails in the inbox. This is because customers anticipate them the most.
With such a vast potential, order update emails are more than just emails; you can create marketing opportunities with them.
When your customers see the word ”order confirmation” in their emails, they are undoubtedly satisfied and convinced that their product is on its way to them.
So, post-purchase emails are perfect for winning customers and building long-lasting relationships.
This article contains all you need to know about these transactional emails:
- How to write an order update email
- Best order confirmation email examples
- Best practices for confirmation order email
- Order confirmation subject line ideas
Let’s get started.
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What Are Order Confirmation Emails?
Order confirmation emails are transactional emails that customers receive after placing an order in an online store. These order emails include details about the products purchased, product price, delivery details, an invoice, etc.
A purchase confirmation email insists that the customer’s purchase was successful and includes the following steps after purchasing, like reviews or feedback, upselling, and cross-selling.
Sending a confirmation email with an order confirmation message settles a customer’s unsureness or confusion regarding their purchase and reassures them.
Not just yet, there’s more you need to know about an ecommerce confirmation email. Next, let’s see the significance of a shipping confirmation email.
Why Send An Order Confirmation Email?
Many emails fill a customer’s inbox, but how does a purchase confirmation email stand out? Let’s discuss.
But before that, here’s a comparison of open rates between different emails:
- Newsletter emails- 15-20%
- Thankyou emails- 40-60%
- Order confirmation emails- 70%
- Abandoned cart emails– 39-40%
- Offer emails- 20-40%
It is apparent that a customer can’t wait to lay their hands on the product after placing an order. Since it triggers a sense of curiosity and anticipation, customers can’t help but click and engage with these order acknowledgment emails.
Sending email order confirmation has remarkable importance in email marketing,
1. Consists of every mandatory detail
Sending an order update email provides all mandatory information about a placed order, making it easier for the customer to obtain the necessary information and stay out of uncertainty.
2. Creating brand awareness
It can greatly project your brand by including your own theme, tone, and other features (logo, colors, font, etc.) to make your brand stand out and leave a good impression.
Since ecommerce confirmation emails have an optimistic message for the customers, showing your tone or theme can boost your brand’s value.
3. Builds a sense of trust
Send order confirmation emails to customers because it ensures their actions and makes you more reliable. This makes you a trustworthy seller and helps create good customer relationships.
4. Deters them from reaching out to customer service
The order update email saves time and tension for the customer, as these emails contain all the necessary details and keep the customers updated about their orders.
5. Leads to repeat purchases
These transactional emails ensure that the customers’ actions are acknowledged, showing good service to them. This creates goodwill and increases customer retention.
6. Upselling and cross-selling
Purchase confirmation emails come with other marketing opportunities. In an email for order confirmation, you can recommend other products to drive more sales.
Now that we know the importance of confirmation order emails. Next up, we’ll learn how to write an email order confirmation the right way.
Essential Elements Of An Order Confirmation Email
The right way to build an email for order confirmation is to make it clear, concise, and straightforward. The information in the email should be transactional, able to engage more people and drive future sales.
Key elements of an order confirmation email,
A personalized subject line
Customize order confirmation emails with personalized subject lines, and they instantly tell the customer it’s about their order. Using email personalization to craft personalized order confirmation subject lines connects more with the customer.
Personalized order confirmation emails with order summaries, purchased items, and product recommendations lead to repeat purchases.
Order Number
It is crucial to include the order number in an order information email. If the customer has any queries, the only thing used to know the details is the order number, so never miss out on using it.
Items ordered (with quantity)
This gives a clear view of the products the customer purchased, and including the quantity is essential to reassure them of the quantity ordered. In case of a misplaced amount, they can make changes accordingly.
Subtotal and Final total
Along with the ordered items, a breakdown of the subtotal and the grand total should be included to prevent your customers from pricing confusion and help them spend the right amount of money.
Delivery date & time
A customer expects more than an order confirmation message, so the accurate delivery time and date must be included to make them aware of the delivery info.
Shipping address
The shipping address should be included in the mail, as the customer needs to be reassured that the delivery point is rightly mentioned so that they can be hassle-free about the order reaching them.
Tracking ID and Link
Several confirmation order emails don’t include a tracking ID or link to the order, and customers have a hard time knowing its status, which can result in the cancellation of orders midway. So, provide a tracking ID or link that customers could use to track their orders.
Customer Support Contact
A customer must be supported and guided throughout the purchase journey, so the shipping confirmation emails should contain a customer support option readily available to customers for inquiries.
Thank you message
Leaving a thank-you note at the end creates a good impression and helps build loyalty and a long-term relationship with your customers.
These are the essential elements of an order information email. Arranging them according to the above sequence makes the order email template more appealing.
Read further to discover the best order confirmation email examples to make your’s look like one of them.
The 7 Best Order Confirmation Email Examples
Here, we have listed seven best-order confirmation email examples that are genuinely appealing and engaging.
Refer to these and customize order confirmation emails that show your best to the customers.
1. Crocs
Why does this best-order confirmation email example stand out?
- Included important details (order number, shipping address, payment summary, etc) and arranged them in the correct sequence
- A clear image of the product
- A clear breakdown of subtotal and total
- Perfectly placed CTAs
- Customer support and social media inclusions
2. Haoma
Why does this order confirmation template stand out?
- Showed their brand’s tone
- Proper placement of the order details
- An excellent tagline that motivates customers for future purchases
- Used “learn more” and “find out how” CTAs to educate customers about their products
- Showed a unique statement like a moto along with their Instagram page to create social media engagement
3. Ten Thousand
Why does this best-order confirmation email example stand out?
- Unique tagline that reassures the customer about the purchase.
- Clear product description and images
- Well-chosen product recommendations for upselling
- Used a customer review at the end to build trust
4. Ipsy
Why does this confirmation email template stand out?
- Strongly displays their brand theme
- Shows an enticing approach
- Included a what to expect section about the benefits after purchasing the product.
- Given unsubscribe option
- Social media links
5. Classic Specs
Why does this personalized order confirmation email stand out?
- Personalized note for the customer
- Clear instructions on how to use the product, including customer support info
- Provided FAQs to assist customers with simple or recurring inquiries to save their time
- Shows conciseness
Tip: Personalized order confirmation emails are highly engaging, as they are more relatable to the customers. Personalizing emails is a great way to engage, satisfy and retain customers.
6. Etsy
Why does this best-order confirmation email example stand out?
- Included every necessary detail like product description with clear image, payment details, delivery date, etc
- Wise move to use a note from the owner of the company.
- Additional information to help the customers (expected delivery time for different regions, return conditions, items that can’t be exchanged, etc.)
- Clear CTAs that directs the customer to tracking page and an customer support page.
7. DoorDash
Why does this best-order confirmation email example stand out?
- Minimal template to convey the message succinctly.
- Given the precise time of delivery
- Attached order receipt in the email
- Referral program for further engagement to drive repeat sales and gain new customers.
These are the best order confirmation email examples. Crafting yours like this will surely capture customers’ attention and build loyalty.
Order Confirmation Email Best Practices
Find the best practices for making confirmation order emails more captivating and engaging than ordinary order status emails.
1. Provide Every Possible Detail
An order status email should contain all mandatory information about the customer’s order. The email order confirmation consists only of essential details, so leaving out any of those details is not a good practice.
The important things to include in an order update email are,
- Order number
- Tracking ID
- Delivery date and time
- Shipping address
2. Use Personalization
Personalizing an order delivery confirmation email boosts your chances of connecting with your audience more. Email segmentation helps personalize these transactional emails according to the purchase history, products purchased, order value, and more.
Including product recommendations that match their interests is a transactional email strategy that gives great customer experience and leads to repeat business through cross-selling.
3. Automate Confirmation Emails
Automated order emails serve their best by engaging the customers at the right time.
If you take a long time between a customer placing an order and sending them a transaction confirmation email, this appears to be poor service.
Combining email marketing automation with these order confirmation messages saves time and ensures that order confirmation messages are delivered to customers on time.
Related reading: Learn about email automation best practices in our detailed guide.
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4. Prioritize To Acknowledge The Customer’s Actions
As the word suggests, sending order confirmation emails is meant to confirm the customer’s actions are acknowledged and are successful.
Reassuring is the main motive of this email, so every piece of information in the email order update should prove to the customer that their order is being processed and is coming their way.
5. Include CTAs
Use clear CTAs at the proper spots in the invoice emails to track the product, view other products, customer service, etc., or any necessary action that prompts them to engage further.
They are the touchpoints that create a conversion, so always use CTAs.
6. Show Gratitude
Always show gratitude and appreciation for your customers’ purchases.
Adding an appreciation in your order acknowledgment email with a thank you note like “we’re grateful for your order” or “glad you chose to shop with us” brings a good image to your brand.
So don’t forget to show gratitude to customers for their purchase.
7. Provide Customer Support
Without customer service information, customers wouldn’t know whom to contact regarding inquiries. With a customer support option, you can guide customers through their doubts and difficulties, saving them time and energy.
8. Show Brand Identity
With an order confirmation email to customers, you can easily show your brand identity and gain more reach. Use elements that make you stand out from your competitors.
Using your brand’s color, theme, and tone helps create engagement and increase customer loyalty.
9. Include Further Ways To Engage And Convert More
Including effective elements like product recommendations, newsletter signups, follow-on social media options, and inviting for loyalty programs makes your customers think that you’re more committed to them, which in turn increases customer loyalty.
10. Send Mobile-Friendly Confirmation Emails
Using mobile phone-optimized email order confirmation will cover the segment of your audience that uses mobile phones to purchase from your store. This ensures that you focus on other segments of customers, too, providing a better customer experience.
These best practices for order confirmation emails greatly improve an ordinary shipping confirmation email and yield the best results.
Now, let’s look at some of the best order confirmation subject line ideas to add more creativity and robustness to build your purchase confirmation emails.
Clever Subject Lines for Confirmation Order Emails
Order confirmation email subject lines are vital to making emails more attractive and engaging, so use these examples to create your order status emails.
- Good news! “Your order is on the go.”
- Order placed successfully, it’ll reach you by…
- Great news, your [product] is on its way
- We received your order, it’ll get to you soon!
- Be happy! Your order is received and being processed
- Hey[Customer name], great choice choosing [product]. We’ll keep you updated on your order.
- Order confirmed, Thank you for choosing us!
- Thank you for your order. Here’s what you purchased
- Hi [Customer name], your purchase was successful.
- Good day, your order is confirmed, here are the order details.
Customize your emails using Retainful’s easy drag-and-drop editor and pre-built email templates.
Final note
Order confirmation emails are a splendid solution for building up customer relationships and loyalty.
A purchase confirmation email affirms the customer’s actions and updates them about the next steps. It is a wise marketing strategy to follow, as it has the highest open rates among all emails.
So, send order confirmation emails to nurture your customers and lead to future sales. Set up order update emails and provide a sound customer experience to your customers.
Also Read
- How to Customize an Order Confirmation Email in Shopify?
- How to Customize WooCommerce Emails? – A step-by-step guide
- Welcome Email Series – Examples + How to create
Your order of [no.of items] [product] has been delivered successfully.
It should confirm that the customer’s action (order placement) has been successful, provide updates about their order, and include the next steps.
Your order has been received and is being processed. We’ll update you once it’s shipped.
Thank you for choosing us. We received your payment, and your order will be shipped soon.
Make it clear and concise. Use an enticing subject line, mention order details, provide tracking information, use product recommendations if needed, and finally, show gratitude with a thank-you message.
It’s a message to customers to acknowledge that their purchase was successful and the order is being processed correctly.
Mention the order status, provide customer support options, and assist customers if they need help with their orders.
