Constant Contact alternatives are the answer for marketers who’ve outgrown the basics and want more simple and advanced email marketing from their email stack.
If you’ve hit the ceiling with Constant Contact’s limited automation, pricey plans, or eCommerce gaps, there are many Constant Contact competitors as a better option.
This blog breaks down the best alternatives to Constant Contact, what they do better, and who they’re built for. Let’s help you find your upgrade.
Switch to Retainful for ecommerce-focused features, simple pricing, and high Email ROI.
Why look for an alternative to Constant Contact?
1. No Free Plan
Constant Contact does not offer a free plan for ongoing use, which is a significant limitation compared to many competitors that provide free tiers with limited features.
2. Basic automation capabilities
Constant Contact’s automation is largely limited to basic triggers (e.g., welcome emails, date-based sends, simple autoresponders). Marketers cannot freely combine multiple actions and conditions within a workflow as is possible in more advanced platforms.
For example, it’s not possible to set up branching logic, dynamic paths based on subscriber behavior, or multi-channel automations that include SMS alongside email marketing.
3. Limited email personalization and segmentation
More advanced email personalization, such as product recommendations tailored to individual purchase history, content blocks that change based on subscriber preferences, or personalized send times optimized by behavior, is limited.
4. Not Suited for E-commerce
Constant Contact’s feature set is tailored for e-commerce needs, unlike its competitors, like Retainful and Klaviyo.
While Constant Contact handles general email marketing well, it doesn’t provide support for transactional emails, which is critical for e-commerce businesses.
In Constant Contact pricing, you get to automate e-commerce emails and access e-commerce-focused features only in the Premium plan.
Best Constant Contact Competitors Comparison Chart
| Software | Best for | Free Plan | Standout Feature |
| Retainful | Small and medium-sized ecommerce businesses | ✅ | Easy-to-setup automation |
| ActiveCampaign | Large-scale businesses needing advanced marketing automation | ❌ | Advanced automation with CRM |
| Omnisend | E-commerce businesses needing multi-channel marketing | ✅ | Combining Email + SMS + Push notifications |
| Klaviyo | Large e-commerce businesses needing data-driven automation | ✅ | Advanced customer data analytics |
| Brevo | Small-to-medium-sized businesses needing email automation + CRM | ✅ | Email newsletters and CRM integration |
| Mailchimp | Businesses needing simple email automation | ✅ | Easy-to-use interface |
| GetResponse | Large-scale businesses needing advanced automation with CRM. | ❌ | Webinar hosting and CRM |
| Yotpo | Ecommerce businesses needing email automation with customer reviews and loyalty programs | ✅ | UGC campaigns and loyalty programs |
8 Best Constant Contact Alternatives
The best Constant Contact alternatives are:
Let’s analyse these marketing automation software in detail.
1. Retainful
Retainful is the best Constant Contact alternative for e-commerce email marketing.
It features easy-to-set-up email automation with a beginner-friendly workflow builder. You can automate all life-cycle emails – from welcome emails, abandoned cart emails, feedback requests, to re-engagement campaigns.
You can send beautifully designed email campaigns without any design overload using a ready-made template library and drag-and-drop template editor.
Grow your email list by capturing email addresses of visitors with targeted popups and sign-up forms.
Who would find this Constant Contact alternative useful?
This best Constant Contact alternative is suited for small and medium-sized e-commerce businesses looking for easy-to-set-up email marketing without the learning curve
Retainful vs. Constant Contact Pricing:
Unlike Constant Contact, Retainful has a generous forever-free plan. You get access to 10 pre-built ecommerce automation workflows, email campaigns, sign-up forms, and more.
| Email Volume per month | Retainful (Starter Plan) | Constant Contact (Lite Plan) |
| 20,000 emails | $19 | $30 |
| 50,000 emails | $34 | $80 |
| 100,000 emails | $59 | $120 |
2. ActiveCampaign
ActiveCampaign is better suited for businesses needing complex workflows, eCommerce brands, and those requiring advanced email segmentation and personalization.
This Constant Contact competitor is not just an email marketing platform. It integrates email marketing with CRM features, offering lead scoring, segmentation, and sales pipeline management.
Constant Contact provides basic contact management but does not offer full CRM functionality or advanced sales pipeline management.
It has a slightly steeper learning curve due to its advanced automation features, but its user interface is clean, and it provides in-depth support to get users up and running.
ActiveCampaign is best suited for:
It is better suited for businesses needing complex workflows, e-commerce brands, and those requiring advanced segmentation and personalization, along with CRM.
ActiveCampaign vs. Constant Contact Pricing:
| Email Volume per month | ActiveCampaign (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | $15 | $30 |
| 50,000 emails | $79 | $80 |
| 100,000 emails | $149 | $120 |
Both ActiveCampaign and Constant Contact don’t offers a free plan. ActiveCampaign offers a 14-day free trial to get started.
3. Omnisend
The ability to run coordinated ecommerce campaigns across email, SMS, and push notifications in a single platform sets Omnisend apart from Constant Contact, which primarily focuses on email marketing.
This best alternative to Constant Contact offers seamless integration with major eCommerce platforms like Shopify, WooCommerce, BigCommerce, and others.
Compared to Constant Contact, Omnisend offers more advanced features at a lower entry-level price. The free plan is a great starting point for small businesses.
This Constant Contact alternative is best suited for:
E-commerce businesses are looking for an all-in-one solution for email, SMS, and push notifications, enabling them to manage campaigns in one place.
Omnisend vs Constant Contact Pricing:
Omnisend offers a free plan with 500 emails/month for up to 250 subscribers. This includes email campaigns, automation, and segmentation features, which is a significant advantage for smaller e-commerce businesses.
| Email Volume per month | Omnisend (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | $14 | $30 |
| 50,000 emails | $52.50 | $80 |
| 100,000 emails | $92.40 | $120 |
4. Klaviyo
Klaviyo is renowned for its powerful automation capabilities, offering detailed customer journeys, abandoned cart workflows, and product recommendations.
Advanced reporting capabilities include sales attribution, customer lifetime value, and detailed campaign performance metrics.
This top Constant Contact alternative excels in its ability to create highly personalized, data-driven campaigns using detailed customer segmentation. While Constant Contact offers basic automation and segmentation, it lacks the level of detail and customization that Klaviyo provides.
While Constant Contact offers basic email automation and segmentation, it lacks the level of detail and customization that Klaviyo provides.
This Constant Contact alternative is best suited for:
Large-scale e-commerce businesses that are looking for advanced and data-driven automation and segmentation with strong CRM capabilities.
Klaviyo vs Constant Contact Pricing:
Klaviyo’s Free Plan offers 250 emails/month for up to 250 subscribers.
Check out our detailed breakdown of Klaviyo Pricing: Klaviyo Pricing 2025: What’s New and How It Affects You?
| Email Volume per month | Klaviyo (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | $30 | $30 |
| 50,000 emails | $100 | $80 |
| 100,000 emails | $150 | $120 |
Explore more Klaviyo alternative and their detailed comparison:
5. Brevo
Brevo offers email, SMS, chat, and CRM integration in one platform, which is perfect for businesses looking to integrate all their customer communications.
This Constant Contact alternative provides advanced automation features, including email workflows, lead nurturing, transactional emails, and behavior-triggered emails.
This best Constant Contact competitor that integrates email and SMS marketing, allowing businesses to engage with customers across both channels in a single marketing automation workflow.
You get built-in CRM functionality that helps manage customer relationships, and lead scoring helps prioritize contacts based on engagement.
This Constant Contact competitor is best suited for:
This best Constant Contact alternative is best for small to medium-sized businesses looking for an affordable, comprehensive email marketing platform. Particularly beneficial for businesses in the e-commerce, B2B, and service sectors that need email and SMS marketing automation.
Brevo vs Constant Contact Pricing:
Compared to Constant Contact, Brevo has one of the affordable pricing plans.
| Email Volume per month | Brevo (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | $15.25 | $30 |
| 50,000 emails | $49.50 | $80 |
| 100,000 emails | $62.08 | $120 |
6. Mailchimp
Mailchimp offers email marketing as well as social media ads (Facebook, Instagram), landing pages, and eCommerce integrations, providing an all-in-one marketing solution.
It offers more sophisticated automation workflows that allow for deeper email personalization and customization of campaigns. Its journey builder and A/B testing capabilities make it a much more powerful tool for businesses that need advanced automation features.
This best alternative to Constant Contact, has an intuitive interface that is easy for beginners to understand. Its drag-and-drop builder makes email creation fast and user-friendly.
This Constant Contact alternative is best suited for:
Ideal for small to medium-sized businesses that need advanced email marketing.
Mailchimp vs Constant Contact Pricing:
Mailchimp pricing offers Free plan where you can send 500 emails/month for up to 500 subscribers.
| Email Volume per month | Mailchimp (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | $30.35 | $30 |
| 50,000 emails | $67.69 | $80 |
| 100,000 emails | $88.70 | $120 |
Explore more Mailchimp alternatives and how they are better:
7. GetResponse
GetResponse’s multi-channel marketing capabilities (including email and SMS), CRM integration, landing page builder, and webinar hosting.
GetResponse’s advanced automation tools and visual workflow editor allow for more complex, multi-step automation sequences, which Constant Contact cannot match.
This alternative to Constant Contact comes with a complete sales funnel builder, enabling businesses to create landing pages, sign-up forms, and sales pages within the platform.
This Constant Contact alternative is best suited for:
Ideal for small to medium-sized businesses, e-commerce stores, and digital marketers that need a comprehensive email marketing platform with advanced automation, lead generation tools, and conversion optimization features.
GetResponse vs Constant Contact Pricing:
Free Plan: GetResponse offers a 30-day free trial similar to Constant Contact.
8. Yotpo
Yotpo’s automation workflows are built around customer engagement in the e-commerce context, including review collection, referral programs, and loyalty campaigns.
Constant Contact does not have built-in features for automated review collection or loyalty marketing like Yotpo.
Along with email marketing, this Constant Contact alternative also integrates SMS marketing capabilities, allowing businesses to send personalized messages for promotions, abandoned carts, and more.
This Constant Contact alternative is best suited for:
Commerce businesses, retailers, and D2C brands that want to enhance customer engagement, increase customer lifetime value (CLTV), and drive conversion rates through reviews, loyalty programs, and referral marketing.
Yotpo vs Constant Contact Pricing:
| Email Volume per month | Yotpo (Starter Plan) | Constant Contact (Lite Plan) |
| 10,000 emails | Free | $30 |
| 50,000 emails | $60 | $80 |
| 100,000 emails | $149 | $120 |
Wrapping up!!
While Constant Contact is a solid starting point for basic email marketing, it quickly falls short for businesses needing advanced automation, eCommerce integrations, or scalable pricing.
Whether you’re an eCommerce brand looking for omnichannel automation, a data-driven marketer needing deep segmentation or a business that thrives on reviews and loyalty, there are better Constant Contact alternatives out there.
The best choice comes down to your goals, growth stage, and customer engagement strategy. Pick the best Constant Contact competitor that doesn’t just send emails but increases your ROI.
Also Read:
- 8 Best Email Automation Software Comparison (2025)
- The 11 Best Email List Building Tools To Increase Conversions
- 9 Best WordPress Email Marketing Plugins Comparison
Frequently Asked Questions
Competitors of Constant Contact include Retainful, Mailchimp, Klaviyo, Omnisend, Brevo, and ActiveCampaign. These platforms offer advanced automation, e-commerce integrations, and multi-channel marketing.
Mailchimp is better than Constant Contact for its more advanced automation and multi-channel marketing features.
Constant Contact does not offer a free version but provides a 30-day free trial. After the trial, users must choose from one of its paid plans, which start at $12/month for 500 subscribers.
Yes, Klaviyo is better than Constant Contact for e-commerce businesses. Klaviyo offers advanced segmentation, email automation, and data-driven insights that provide greater customization and ROI, whereas Constant Contact is more suited for simple email marketing.
HubSpot offers more comprehensive marketing automation and CRM tools compared to Constant Contact, which is primarily focused on email marketing. While both platforms have automation features, HubSpot’s CRM, sales tools, and inbound marketing focus provide deeper capabilities.
Omnisend is more advanced than Constant Contact for e-commerce businesses. It offers SMS marketing, advanced automation, and better multi-channel integration, while Constant Contact focuses mainly on email marketing with basic automation.
Yes, Constant Contact can send personalized emails using merge tags to dynamically insert customer names, locations, and other personalized details. However, its personalization options are more basic compared to more advanced platforms like Retainful or ActiveCampaign.
