Back-in-stock emails are a second chance to you and your customers in an out-of-stock situation.
For your customers, they finally get their favorite products back, while for you, it’s a chance to re-engage interested shoppers who couldn’t buy due to stock unavailability. Consequently, these emails recover lost sales, build customer loyalty, and create hype around restocked items.
In this blog, we’ll explore:
- The benefits of back in stock email notifications
- Best real-life examples of restock alerts.
- Tips to write best back in stock email copy
Moreover, we have also included a bonus section listing 20 back in stock email subject lines to increase open rates in your back in stock email marketing campaigns.
Create back in stock email marketing campaigns within minutes using Retainful’s pre-built templates and recover lost sales.
Benefits of Sending Back in Stock Emails
A back in stock email notifies your customers about restocking a previously out-of-stock product. Moreover, using a urgency driven approach in back in stock emails will encourage customers to make quick decisions.
Here’s why sending back in stock emails is essential in eCommerce email marketing:
- Recover Lost Sales
- Creates a sense of urgency
- High Open Rates
- Increase customer Loyalty
- Reduce customer churn
- Increase Engagement
1. Recover Lost Sales
If a customer missed out on a product before, sending back in stock email will grab their attention. A back in stock alert is a email marketing strategy to remind customers of what they wanted. In addition to that , you can rekindle your customer’s interests and reengage with them.
As a result, this increases the chances that they’ll buy the product, helping you recover a lost sale.
Related Reading: Discover 10 Best Abandoned Cart Email Examples to Recover Lost Sales.
2. Creates a sense of urgency
A back in stock notification in email marketing creates a FOMO (Fear of Missing Out).
Moreover, it reminds interested customers about the limited availability of the product.
3. High Open Rates
According to Barilliance Research, back in stock emails have the highest open rates at 65.32%. As a result, your email marketing campaign with restock emails will have higher open rates and engagement.
Related Reading: 12 Simple Strategies to Increase Your Email Open Rate.
4. Increase Customer Loyalty
Sending timely restock notifications shows you care about your customers’ needs and satisfaction.
In addition to increasing customer retention, you can convert customers at other marketing funnel stages into loyal customers using restock email marketing campaigns.
5. Reduce Customer Churn
A restock email effectively reminds customers that their favorite products are available again in your shop.
Consequently, this increases customer satisfaction while also lowering the chances of losing them to competitors.
Related Reading: 9 Best Win-Back Email Examples that Retain Customers.
6. Increase Engagement
Back-in-stock email campaigns can effectively help you re-engage with your audience by:
- Reigniting Interest
- Creating Anticipation
10 Best back in stock Email Examples
Back in stock alerts are the best way to recapture lost sales due to the non-availability of stocks.
Here are 10 best back in stock email examples :
- Quince: Personal and Exclusive Restock Alert
- Everlane: Showcasing Multiple Restocked Products
- Huckberry: Engaging and personalized Restock Notification
- Everlane: Simple Yet Effective back in stock Email
- PublicGoods: Restock Alert with Social Proof
- Greats: Restock Email for Seasonal Campaigns
- PublicRec: Pre-Restock Email
- Kohler: Personalized Restock Email Based on Purchase History
- Uniqlo: Promoting Popular Products with Restocks
- American Eagle: Turning Restocks into Exclusive Opportunities
1. Quince: Personal and Exclusive Restock Alert
This restock alert email example from Quince focused on one product rather than highlighting multiple products.
Why is this a good back in stock email example?
- Exclusivity: By saying “You’re the first to know!”, the sentence evokes a sense of exclusivity in your customers, making them feel unique and valued.
- Clear Headline: With a bold and straightforward message like “BACK IN STOCK,” there’s no confusion — just a clear call to action.
- Easy Decision-Making Factors: Additionally, pricing transparency and a detailed product description in the email enable customers to make quick and informed decisions.
2. Everlane: Showcasing Multiple Restocked Products
Unlike the last example, this back in stock email template from Everlane highlights multiple products of the same category.
Why is this a good back in stock email example?
- Clear Announcement: The headline in this restocked product email example, “The Court Sneaker Is Back” immediately grabs attention and conveys the message. Customers know right away what’s available again.
- Sense of Urgency: The phrase “They sold out once before. Just sayin’.” creates FOMO (fear of missing out), encouraging shoppers to act quickly.
- Multiple Product Display: Featuring multiple color options with clear labels caters to customer preferences, making it easier to choose and purchase. Moreover, it increases the chance of upselling. As a result the average purchase value of the sale increases.
- Strong CTA: The prominent “SHOP NOW” button makes it easy for customers to take immediate action. Its placement above and below the product options ensures visibility.
- Price Transparency: Mentioning the price ($98) builds trust and filters out hesitant buyers, leading to more qualified clicks.
3. Huckberry: Engaging and personalized Restock Notification
This personalized back in stock email template from Huckberry successfully blends urgency, personalization,cross-selling, and product visibility. Thus, it effectively reduces decision making time and increases the probability of a purchase.
By incorporating these elements, the restock email example not only reminds customers about the restocked item but also encourages additional purchases.
Why is this a good back in stock email example?
- Personalized Approach: Addressing the recipient by name (Hey Smiles Davis) makes this back in stock email sample feel personal and exclusive.
- Waitlist Reminder: Mentioning that the item was on their waitlist in the restocked product email example reinforces their prior interest, making them more likely to purchase.
- Sense of Urgency: The phrase “we can’t guarantee your item will stay available for long” creates FOMO. As a result, it encourages immediate action.
- Clear Product Information: Displaying the item’s image, name, color, and size helps customers quickly recognize what they want.
- Cross-selling opportunity: Featuring “Trending Gear” introduces other popular products. Consequently, it increases the chances of additional purchases.
4. Everlane: Simple Yet Effective back in stock Email
The restock email notification example below uses a simple design layout and a straightforward approach.
With just 2 sentences and a button, this email conveys the message. Moreover, it paves the way for the purchase.
Why is this a good back in stock email example?
- Minimalistic Approach: The restock alert used a minimalistic design with just an image, product description, and a CTA.
- Increases Percieved Value: Used the terms best selling and premium to increase the perceived value of the product.
5. PublicGoods: Restock Alert with Social Proof
In addition to setting the brand’s healthy lifestyle appeal, this restock email example leverages customer reviews to build social proof and trust.
This back in stock email sample effectively combines trust, urgency, and visual appeal.
As a result, it drives sales.
Why is this a good back in stock email example?
- Healthy Lifestyle Appeal: The message reinforces the product’s natural ingredients, making it more attractive to health-conscious customers.
- Clear Call to Action: The Shop Now button is prominent and encourages immediate action.
- Customer Testimonials: Featuring reviews adds social proof and reassures potential buyers of the product’s quality.
6. Greats: Restock Email for Seasonal Campaigns
This back in stock email template presents restocked items as perfect gifts. Additionally, it appeals to customers looking for thoughtful presents.
Why is this a good back in stock email example?
- Timely Relevance: The “Just in time for Father’s Day” headline in the restock email sample uses urgency-driven email marketing by linking the restock to a special occasion.
- Concise Yet Impactful Copy: The message is short but effectively conveys the restock and its relevance.
- Clear Call to Action: The Shop Now button is well-placed, making it easy for customers to take action.
7. PublicRec: Pre-Restock Email
This email from PublicRec is a pre-restock email. Sending a pre-restock email is a great email marketing strategy. It helps keep your customers excited. Additionally, it keeps them engaged and eager for the product’s return.
Why is this a good back in stock email example?
- Clear Communication: The email reassures the recipient. It lets them know they will be notified once the product is available.
- Builds Anticipation: Let your customers know their favorite product is coming back soon. This creates excitement and a sense of urgency.
- Keeps Customers Engaged: Instead of forgetting about your store, customers will keep checking in. This makes them more likely to buy when the product is restocked.
- Encourages Product Discovery: Since they’re already on your site, why not show them other bestsellers? You might even land an extra sale.
8. Kohler: Personalized Restock Email Based on Purchase History
The back in stock email template below uses purchase history to personalize the email.
Personalization enhances the customer experience. As a result, the likelihood of conversion increases.
However, personalization is not the only highlight of the email. The Free shipping perk also reduces hesitation and makes the offer even more irresistible to customers.
Why is this a good back in stock email example?
- Feels like a VIP update: The phrase “They’re back!” in this restock email makes it feel exclusive. It’s not just another promo.
- Adds a perk: Free shipping is highlighted, making the offer even more attractive. This helps reduce hesitation.
- Personalized reminder: The restock email example shows items the customer previously viewed. As a result, it feels tailor-made for them.
- Encourages immediate action: The phrase “Make them yours now” creates urgency. It encourages customers to act quickly without being too pushy.
- Soft urgency: “Check Availability” nudges action. It prompts customers to take action without feeling pressured.
9. Uniqlo: Promoting Popular Products with Restocks
This back in stock email sample hits 2 birds with one stone. First, it announces the restocking of a popular must-have product.
Additionally, it highlights new releases, driving more sales.
Why is this a good back in stock email example?
- Prominent Headline: The “RESTOCK ALERT!” headline is prominent and uses contrasting colors to catch the reader’s eye.
- Multiple CTA: Used multiple CTAs, one for each category.
- Upsells Without Forcing It: Showcases “Shop New Arrivals” right below, encouraging further exploration.
- Urgency: The phrase “It Might Not Be Here Much Longer!” reinforces the idea of limited availability, motivating customers to act fast.
10. American Eagle: Turning Restocks into Exclusive Opportunities
This back in stock email does a great job of making customers feel lucky. Furthermore, it excites them to grab their favorite items before they’re gone again.
Why is this a good back in stock email example?
- Personalized excitement: The phrase “Lucky you” makes the customer feel special. It creates the sense that they’re getting exclusive access.
- Visual reinforcement: Featuring images of previously viewed or trending products enhances the email’s appeal. It also reminds customers why they wanted these items in the first place.
- Convenient navigation: The simple, bold “Check Availability” buttons make it easy for customers to take action. They can do so without any distractions.
- Free shipping incentive: Highlighting “Free shipping on orders over $75” at the top subtly encourages higher cart value. This helps boost overall sales.
Automate restock notifications effortlessly with Retainful’s automation workflows to win back sales from out-of-stock products.
Related Reading: 15 Best Email Marketing Examples for 2025.
Tips for Writing Back in Stock Emails
Writing an effective back in stock email leads to higher open rates. As a result, it can drive more sales.
To make the most of this opportunity, it’s important to design restock emails that capture attention. But how can you write a back-in-stock email that grabs attention?
Use these tips to write a back in stock email that grabs attention and yields conversions.
- Highlight Urgency and scarcity
- Use Segmentation and Personalization
- Include Social Proof
- Prioritize your loyal customers
- Showcase the product
- Include a bold CTA
1. Highlight Urgency and Scarcity
To encourage immediate action, leverage urgency and scarcity in your back in stock email marketing campaign.
Create urgency in your back in stock emails by highlighting low stock and fast-selling products. In case of seasonal or limited production of products, you can leverage the product’s scarcity to motivate quick decisions.
You can use the following phrases to highlight urgency and scarcity.
- Hurry! [Product Name] is Back – Limited Quantities Available
- It’s Now or Never: [Product Name] is Back in Stock!
- Don’t Let It Slip Away Again: [Product Name] is Back
- Limited quantities are available, so act fast
2. Use Segmentation and Personalization
The thumb rule of any email marketing campaign is to resonate with your customer’s interest and ultimately lead to sales. Back in stock email marketing is no exception to this rule. To resonate with your audience, use segmentation and personalization tactics.
- Segment your email list based on your customers’ interest in a specific product, searched products, and past interactions to send relevant restock alerts.
- Personalise your emails by highlighting different discounts, email content, and specific products based on the segmented audience’s interests.
As a result of segmentation and personalisation, the email feels more custom-made than just another promo mail.
Pro tip: Use dynamic elements to include customer details like name and product images in your restock email.
Related Reading: Difference Between Email Segmentation and Personalization.
3. Include Social Proof
When products come back in stock, customers might hesitate to purchase, wondering if they’re worth the wait. However, you can leverage social proof to vouch for your product’s quality.
You can include :
- Ratings
- User Reviews
- Images of people using your product
- UGC (User-generated content)
4. Prioritize Your Loyal Customers
When you acknowledge and appreciate your loyal customers, they feel valued and connected to your brand. Customers who frequently purchase from your store are likely to anticipate the restocking of their favorite products.
You can provide early access to your loyal and VIP customers to ensure they get their favourite product. This will not only strengthen your relationship with your customers but also make your customers feel recognized and appreciated.
Related Reading: Successful Ways to Increase Customer Retention in Your Ecommerce Store.
5. Showcase Your Product
The restocked product is the main attraction for your customer, so it just makes sense to showcase the product that your customer wants the most.
You can send a restock notification highlighting multiple products. However, make sure the product your customer desires is in the spotlight.
Moreover, add related products or product bundles that may interest your audience for cross-selling opportunities in your back in stock email copy.
As a result, the overall sales and average purchase value of the sale will increase.
6. Include a bold CTA
The CTA (Call To Action) in your restock email alert should be concise, action focused, and positioned prominently.
- Create urgency: Use phrases like “Shop Now” or “Limited Stock Available.”
- Add exclusivity: Try “Be the First to Get It” or “Grab Yours Before It’s Gone.”
- Stay action-oriented: Use clear, direct CTAs like “Claim Yours” or “Order Now.”
- Highlight product appeal: Reinforce excitement with “Your Favorite is Back” or “Back by Popular Demand.”
- Keep it concise: Ensure the CTA stands out with a short, impactful message.
20 back in stock Email Subject Lines
We have curated a list of 20 restock email subject lines that grab your customers’ attention and increase open rates.
- You asked, and we brought your favourite [product name] back
- [Product name] is back. Grab one before it runs out again.
- [Product name], they’re back! Don’t miss out!
- Your wait is over! Get [Product name] before it’s gone!
- Grab your [product name] now! Limited stock available.
- Ready to restock? Your favorite [product name] is back.
- Act now – your favorite item [product name] is back!
- Missed out before? Hurry! Your [product name] is back!
- Ready to grab your favorite item again?
- Did you miss it? Our popular [product name] is back!
- Just arrived… [product name]
- It’s here and it’s yours to own!
- You’re in luck. Your fave is back in stock!
- The Limited edition (product name) is back. HURRY!
- Thanks for waiting, (product name) is back in stock!
- You asked, we listened! It’s back!
- Time to restock on your favorite [product].
- You asked, we listened! It’s back!
- Back in stock + 10% discount (Limited period)
- Get 20% off before it SELLS OUT!
Customize your restock alerts effortlessly using Retainful’s ready-to-use templates to land more sales.
Wrapping Up!!
A back in stock email is more than just a notification—it’s a golden opportunity to turn lost sales into revenue, create excitement, and strengthen customer relationships.
A back in stock notification can be a great strategy to upsell or cross-sell your products. The key to maximizing the potential of restock alerts is the right combination of personalization to your segmented target groups.
Remember, your customers wanted these products before. Now, they just need a little push to complete their purchase.
So, the next time a fan-favourite product is restocked, announce it like an event to generate cash flow.
Also Read:
Frequently Asked Questions
You can use the product name followed by phrases like “they are back” or “back in stock”.
[Product name], they’re back! Don’t miss out!
“Thank you for your patience , We’re expecting [product name]to be back in stock by [date]. We’ll notify you as soon as it’s available.”
If a customer reaches out about availability, here’s a warm and reassuring response:
“Thanks for your interest in [product name]! We expect it to be available by [date]. Would you like us to notify you as soon as it’s back? You can also sign up for back in stock alerts to be the first to know!”
You can send back in stock emails or SMS to notify your customers about a restocked product.
Subject line: “Your Wait is Over – [Product Name] is Back!”
Body: A friendly message confirming availability, a sense of urgency, and a call-to-action.
CTA Button: “Shop Now”
Yes, offering a limited-time discount in your back in stock email can drive more conversions.
A well-planned three-step email sequence can maximize conversions.
1. Notification Email: Inform customers that their desired product is back in stock.
2. Reminder Email: Send a follow-up within 24-48 hours if they haven’t made a purchase.
3. Last Chance Email: Create urgency by emphasizing that only limited stock remains.
You can add a ‘Notify Me When Available’ button on product pages. When customers sign up, their information is stored in your email marketing platform. Once the product is restocked, a back in stock email will be automatically sent to them.
