Klaviyo Pricing 2025: What’s New and How It Affects You?

Klaviyo pricing increase in 2025 makes doing e-commerce email marketing even more costly. Especially for SMBs who have got more to lose.

But is Klaviyo worth the price? Which Klaviyo pricing plan will suit your business needs better?

In this blog, we explain

• Klaviyo Pricing Changes
• Klaviyo Pricing Tiers Explained
• Is Klaviyo pricing viable for small businesses?
• Top Klaviyo alternatives based on pricing
• Klaviyo vs. Retainful pricing comparison
• Klaviyo vs. MailChimp Pricing Comparison

Klaviyo Pricing – Existing and Changes So Far

The existing Klaviyo pricing tiers as of January 2025:

Contacts	Pricing per month (Email Plan)
2000 Contacts 20000 emails/month	$60/month
20,000 Contacts 200,000 emails/month	$375/month
50,000 Contacts 500,000 emails/month	$720/month
100,000 Contacts 1,000,000 emails/month	$1380/month

March 2023 Klaviyo Pricing Update:

Klaviyo implemented further price increases for top-tier customers. The company also reinforced the policy of capping email sends at 10 times the number of active profiles.

February 2025 Pricing Update:

1. Billing based on active profiles and email sends

Klaviyo pricing will now include all active profiles in your list, even if you don’t email or SMS them regularly.

“Active” profiles include all email addresses that are not unsubscribed, such as unconfirmed newsletter sign-ups, spam contacts, and inactive recipients who no longer read your emails.

2. Auto-upgrades and downgrades

Your Klaviyo plan will automatically adjust to match your active profile count each billing cycle.

Auto-upgrades for existing customers will be capped at a 25% increase – unless you downgrade your plan.

Klaviyo Pricing Plans and Tiers Explained

Klaviyo pricing has 3 primary plans and 2 additional plans for Reviews and CDP.

Here is a breakdown of each Klaviyo pricing plan and tiers.

1. Free plan

In the free plan of the Klaviyo pricing, email sends is limited to 500 emails/month and you can import 250 contacts. You also get free 150 SMS credits and unlimited push notifications.

You get only email support for the first 60 days.

2. Email Plan

Klaviyo Email pricing plan starts at $20/month for 251-500 active profiles and you get 150 free monthly SMS/MMS credits and unlimited push notifications.

Here is an overview of Klaviyo pricing plan.

3. Email + SMS plan

1250 SMS credits cost an additional $15 than Email plan – bringing the total cost to $60 in Email + SMS plan.

Here is how Klaviyo SMS pricing tier scales:

SMS credits	Email + SMS plan Pricing/ month
10,000 SMS credits + 15,000 emails	$135
20,000 SMS credits + 100,000 emails	$330
50,000 SMS credits + 20,000 credits	$825

Here is why Klaviyo SMS pricing is tricky?

Klaviyo pricing uses a credit-based system for SMS marketing, where each SMS message consumes a certain number of credits.

• Overpaying for Low-Volume SMS Users
  Since SMS pricing is based on credits rather than contact size, businesses that send fewer SMS messages may still be forced to pay per message rather than having their costs scaled according to their contact list or volume.
• Charges a fixed cost per SMS message
  Klaviyo uses a credit-based system for SMS marketing, where each SMS message consumes a certain number of credits. Businesses cannot customize or change how credits are applied – every message sent is simply deducted from the available credits.
• No refunds or carry-overs for unused email/SMS credits to next billing cycle

4. Klaviyo Reviews Pricing

By using this Klaviyo Reviews pricing plan, you can collect, display, and manage your product reviews.

Klaviyo Reviews pricing is based on how many orders are placed in your store each month. It costs $25 for 250 orders.

Here is how Klaviyo Reviews pricing tier scales:

Monthly orders	Pricing
1000	$90
10,000	$500
25,000	$1000
100,000	$2000

5. Klaviyo CDP Pricing

Klaviyo offers advanced analytics features, including RFM analysis, funnel analysis, and customizable customer lifetime value (CLV) reports.

The Klaviyo CDP pricing plan starts at $500 per month for managing up to 100,000 profiles.

Is Klaviyo Pricing Viable for Small Businesses?

As your contact list grows, Klaviyo can become expensive. Pricing starts at $20/month for 500-1,000 contacts, but it increases quickly as you add more contacts or send more emails.

If you’re just starting out and need basic email marketing features, some of the Klaviyo features may feel like overkill and you may not be able to fully utilize them.

The email automation capabilities in Klaviyo are top-tier, but small businesses should use it only if they plan to scale quickly and afford the fat bill to justify the Klaviyo pricing.

Businesses with longer purchase cycles where frequent emailing is not needed will be affected by ‘active profile-based pricing where the price escalates even if the email frequency is low.

What are the best Klaviyo alternatives based on pricing?

Our list of 10 best Klaviyo alternatives and their comparison are:

Explore more: Read detailed comparison of all the best Klaviyo alternatives and their pricing in our blog – 10 Best Klaviyo Alternatives for Ecommerce (+Comparison) – Retainful.

Klaviyo Pricing vs. Retainful Pricing

Retainful is an all-in-one email marketing software tailor-made for e-commerce.

Easy-to-setup email automation, segmentation, sign-up forms – it has everything you need to acquire, nurture, and retain customers.

In Retainful, simplicity is part of the package:

• Dead simple pricing
• Truly reliable customer support
• Billing based on active/suppressed profiles
• No learning curve

How affordable Retainful is compared to Klaviyo?

Up to 64% more affordable than Klaviyo – sending 20,000 emails costs only $19, while Klaviyo costs $45.

Here is a comparison between Klaviyo pricing tiers and Retainful pricing:

Here are the reasons why Retainful is a better alternative to Klaviyo.

Compare and Decide: Read our detailed comparison on Retainful vs. Klaviyo: Klaviyo vs. Retainful – Which is better?

Klaviyo Pricing vs Mailchimp Pricing

Mailchimp offers a more budget-friendly option, especially suitable for small businesses or those just starting with email marketing.

How affordable is Mailchimp than Klaviyo?

Sending 10,000 emails in MailChimp costs $19.40, while Klaviyo costs $35.

Here is a comparison between Klaviyo pricing plans and MailChimp pricing.

Contacts and Email sends	Mailchimp (Standard plan)	Klaviyo (Email plan)
Free plan	500 contacts Max of 1,000/mo or 500/day	250 contacts 500 emails/month
5000 contacts	$33.30	$100
10,000 contacts	$43	$150
50,000 contacts	$132	$720

Is Klaviyo worth the price?

If you are looking for marketing automation software that handles everything – from advanced automation, segmentation, analytics, data platform without any budget constraints, choose Klaviyo.

Though Klaviyo has advanced features, frequent price increases and complex pricing plans push many businesses towards better alternatives that are affordable and suit their niche.

Next Steps – Choose a Better Alternative

Klaviyo’s pricing is overwhelming for small businesses who have a limited budget and need simple automation capabilities that don’t require a steep learning curve.

To reduce Klaviyo’s cost you can either start cleaning your email list or look for a better alternative.

For example, unlike Klaviyo, Retainful doesn’t charge you for suppressed profiles. Alternatives like Omnisend has a better offering for doing omni-channel marketing for ecommerce.

Also Read:

• 8 Best Mailchimp Alternatives in 2024
• 8 Best Email Capture Software Compared
• 9 Best WordPress Email Marketing Plugins (+ Comparison Chart)