Klaviyo pricing increase in 2025 makes doing ecommerce email marketing even more costly. Especially for SMB who have got more to lose.
But Klaviyo is worth the price? Which Klaviyo pricing plan will suit your business needs better?
In this blog we explain and decode Klaviyo pricing tiers, what’s new and how it affects your business.
Klaviyo’s pricing gone over your budget? Switch to Retainful for simple pricing and affordable email marketing.
Klaviyo Pricing – Existing and Changes So Far
The existing Klaviyo pricing as of January 2025:
| Contacts | Pricing per month (Email Plan) |
| 2000 Contacts 20000 emails / mo | $60/month |
| 20,000 Contacts 200,000 emails / mo | $375/month |
| 50,000 Contacts 500,000 emails / mo | $720/month |
| 100,000 Contacts 1,000,000 emails / mo | $1380/month |
March 2023 Pricing Update:
Klaviyo implemented further price increases for top-tier customers. The company also reinforced the policy of capping email sends at 10 times the number of active profiles.
February 2025 Pricing Update:
1. Billing based on active profiles and email sends
Pricing will now include all active profiles in your database, even if you don’t email or SMS them regularly.
“Active” profiles include all email addresses that are not unsubscribed, such as unconfirmed newsletter sign-ups, spam contacts, and inactive recipients who no longer read your emails.
2. Auto-upgrades and downgrades
Your plan will automatically adjust to match your active profile count each billing cycle, saving you from manual changes.
This could mean a price increase of up to 25% for some brands.
Related Reading: Explore 10 best Klaviyo alternatives in our comparison guide – 10 Best Klaviyo Alternatives for Ecommerce (+Comparison) – Retainful.
Klaviyo Plans Pricing Explained
Klaviyo has 3 primary pricing tiers and 2 additional plans for Reviews and CDP.
Here is a breakdown of each Klaviyo pricing tiers.
1. Free plan
In the free plan of the Klaviyo pricing, email sends is limited to 500 emails/month and you can import 250 contacts. You also get free 150 SMS credits and unlimited push notifications.
You get only email support for the first 60 days.
2. Email Plan
Email plan starts at $20/month for 251-500 active profiles and you get 150 free monthly SMS/MMS credits and and unlimited push notifications.
3. Email + SMS plan
1250 SMS credits costs additional $15 than Email plan – bringing the total cost to $60 in Email + SMS plan.
Here is how Klaviyo SMS pricing tier scales:
| SMS credits | Email + SMS plan Pricing/ month |
| 10,000 SMS credits + 15,000 emails | $135 |
| 20,000 SMS credits + 100,000 emails | $330 |
| 50,000 SMS credits + 20,000 credits | $825 |
Here is why Klaviyo SMS pricing is tricky?
Klaviyo uses a credit-based system for SMS marketing, where each SMS message consumes a certain number of credits.
- Overpaying for Low-Volume SMS Users
Since SMS pricing is based on credits rather than contact size, businesses are faced with unpredictable costs.
Businesses that send fewer SMS messages may still be forced to pay per message rather than having their costs scaled according to their contact list or volume. - Charges a fixed cost per SMS message
Klaviyo uses a credit-based system for SMS marketing, where each SMS message consumes a certain number of credits. Businesses cannot customize or change how credits are applied – every message sent is simply deducted from the available credits.
4. Klaviyo Reviews Pricing
By using this Klaviyo Reviews plan, you can collect, display, and manage your product reviews.
Klaviyo Reviews pricing is based on how many orders are placed in your store each month. It costs $25 for 250 orders.
| Monthly orders | Pricing |
| 1000 | $90 |
| 10,000 | $500 |
| 25,000 | $1000 |
| 100,000 | $2000 |
5. Klaviyo CDP Pricing
Klaviyo offers robust analytics features, including RFM analysis, funnel analysis, and customizable customer lifetime value (CLV) reports.
The Klaviyo CDP pricing starts at $500 per month for managing up to 100,000 profiles.
Is Klaviyo pricing viable for small business?
As your list grows, Klaviyo can become expensive. Pricing starts at $20/month for 500-1,000 contacts, but it increases quickly as you add more contacts or send more emails.
Some of Klaviyo’s advanced features may not be necessary for a very small business. If you’re just starting out and need basic email marketing features, some of these tools may feel like overkill and you may not be able to fully utilize them.
The email capabilities in Klaviyo are top-tier, but small businesses should use it only if they plan to scale quickly to justify the pricing.
Klaviyo Pricing vs. Retainful Pricing
Retainful is an all-in-one email marketing software tailor-made for e-commerce.
Easy-to-setup email automation, segmentation and sign-up forms – everything you need to acquire, nurture and retain customers.
In Retainful, simplicity is part of the package
- Dead simple pricing
- Truly reliable customer support
- Billing based on active/suppressed profiles
- No learning curve
How affordable Retainful is compared to Klaviyo?
Upto 64% affordable than Klaviyo – sending 20,000 emails costs only $19, while Klaviyo costs $45.
Here is a comparison between Klaviyo pricing and Retainful pricing:
In Retainful, simplicity is part of the package. Here are the reasons why Retainful is a better alternative to Klaviyo.
Compare and Decide: Read our detailed comparison on Retainful vs. Klaviyo: Klaviyo vs. Retainful – Which is better?
Migrate to Retainful for Free. Personalized onboarding to help you every step of the way.
Klaviyo pricing vs Mailchimp pricing
Mailchimp offers a more budget-friendly option, especially suitable for small businesses or those just starting with email marketing.
How affordable is Mailchimp than Klaviyo?
Sending 10,000 emails in MailChimp costs $19.40, while Klaviyo costs $35.
Here is a comparison between Klaviyo pricing and MailChimp pricing.
| Contacts and Email sends | Mailchimp (Standard plan) | Klaviyo (Email plan) |
| Free plan | 500 contacts Max of 1,000/mo or 500/day | 250 contacts 500 emails/month |
| 5000 contacts | $33.30 | $100 |
| 10,000 contacts | $43 | $150 |
| 50,000 contacts | $132 | $720 |
Is Klaviyo worth the price?
If you are looking for an marketing automation software that handles everything – from advanced automation, segmentation, analytics, data platform without any budget constraints, choose Klaviyo.
Though Klaviyo has advanced features, frequent price increase and complex pricing plans makes many businesses looking for other competitors.
Email marketing doesn’t have to be costly. Retainful is 64% more affordable than Klaviyo.
Next Steps – Choose a Better Alternative
Klaviyo’s pricing is overwhelming for small businesses who have limited budget and need simple automation capabilities that doesn’t require a steep learning curve.
To reduce Klaviyo’s cost you can either start cleaning your email list or look for a better alternative.
For example, unlike Klaviyo, Retainful doesn’t charge you for suppresses profiles. Alternatives like Omnisend offer better offering for doing omni-channel marketing for ecommerce.
Also Read:
- 8 Best Mailchimp Alternatives in 2024
- 8 Best Email Capture Software Compared
- 9 Best WordPress Email Marketing Plugins (+ Comparison Chart)
Klaviyo has both free and paid pricing plans. In Free plan, you can import 250 contacts and send 500 emails/month.
Yes. Comparatively Klaviyo is more expensive than MailChimp. For ex: Sending 50,000 contacts in MailChimp costs $132, while Klaviyo costs $720.
Klaviyo is fully a free app. Klaviyo has a free plan that supports 250 contacts and 500 email sends/month.
Yes. Klaviyo pricing charges you for active profiles – which includes every subscriber who opted for email marketing in your email list.
Klaviyo’s pricing plans allows you to send from 500 emails/ month to 10X the contact size in paid plans.
No, Klaviyo is not exclusively for eCommerce, but it is primarily designed and optimized for eCommerce businesses.
To reduce Klaviyo cost do list cleaning to delete the inactive profiles and reduce the list size.
