Creating a seamless onboarding experience begins with a simple yet powerful gesture – the welcome email.
Also, customers do expect to see a prompt greeting in the inbox as soon as they sign up. That makes things a lot easier, right? You are not going to be intrusive, and the chances of them reading your warm welcome email are also higher.
In this blog, you will explore carefully curated best welcome email examples.
From warm greetings to setting expectations in email marketing, we’ve got you covered. Also, discover how to strike the perfect balance between informative and inviting, ensuring a seamless customer onboarding experience.
Send welcome emails and create a lasting impression with Retainful’s templates, personalization, and automation.
What is a Welcome email?
A welcome email is the very first email your customer receives from your online store after they subscribe or sign up for your brand. It is the initial communication that is supposed to serve as the first impression.
You can make use of the marketing automation platforms available to send welcome emails to kickstart the email marketing funnel with a personalized touch.
With timely and targeted content, welcome emails increase engagement, build trust, and increase the likelihood of continued interaction, making them an indispensable tool for businesses aiming to make a lasting impact on their audience.
Why should you send welcome emails?
Customers expect to receive welcome emails and see them as a form of confirmation and reassurance. That’s reason enough to send welcome emails to your customers. But here are a few other reasons why you should consider sending welcome emails.
- First Impressions Matter: A welcome email to new customer sets the tone, increasing the likelihood of customer engagement by 33% (Invesp)
- Builds Trust: 74% of customers expect a welcome email when subscribing. It’s like a virtual handshake from your company, building trust from the start (Invesp).
- Increased Open Rates: Welcome emails have a 91.43% open rate, making them one of the most opened types of emails (GetResponse).
- Drives Conversions: 320% more revenue is generated per email in the welcome series compared to other promotional emails (WordStream).
- Higher click-through rate: Welcome emails receive an average CTR of 16%, which is 3 times higher than other email types (Copyhackers).
Essential components of a welcome email
Crafting welcome emails can be a bit tricky because you don’t want to add too much to overwhelm your customers, and you don’t want to miss out on giving your customers a warm welcome.
Elements to include in your welcome email are:
- Welcome email subject line
- Account Information
- Personalization
- Overview of Products/Services
- Incentives or Offers
- Social Media Links
- Contact Information
- Unsubscribe option
Welcome email subject line
Compelling subject lines in welcome emails are crucial for capturing attention and boosting open rates.
Below are some welcome email subject line suggestions to inspire impactful communication.
Welcome Email Subject Line Examples:
- “Unlock Exclusive Welcome Perks!”
- “Your Journey Begins: Welcome Aboard!”
- “Discover Your VIP Access: Welcome to [Your Brand]!”
- “Get Started with [Product/Service] – Your Welcome Gift Inside!”
- “Embrace the New: Your Personal Invitation to [Brand]!”
Account Information
Including account information in welcome email templates for new customers is like laying a strong foundation for engagement. New customers find assurance in subscription confirmation welcome emails, setting the stage for a seamless onboarding experience.
Personalization
Boost user engagement through welcome emails by adding a personal touch. Crafting impressive welcome emails involves tailoring content to individual preferences.
Email personalization in welcome emails can be achieved by including the recipient’s name, offering customized greetings, and providing content recommendations based on their interests.
By making new users feel seen and valued, personalized welcome emails create a memorable and engaging onboarding experience.
Overview of products or services
Including an overview of products or services in welcome emails serves as a powerful email marketing strategy to boost sales while providing users with brand education.
By delivering targeted content recommendations, you guide users toward a comprehensive understanding of your brand, fostering a connection that goes beyond a transactional relationship.
Custom Incentives and Offers
Including custom offers in welcome email templates is a smart mover to encourage repeat purchases. A warm welcome message coupled with exclusive incentives not only captures attention but also builds brand loyalty.
These welcome email best practices create a positive first impression, fostering customer engagement and establishing a good rapport.
Related Reading: Discover how to add WooCommerce Dynamic coupon codes to emails: How to add WooCommerce Dynamic coupon codes to emails?
Contact information
One of the best practices of welcome email templates is to include contact information in your welcome emails. It provides a direct and accessible way for users to reach out, fostering user engagement through welcome emails.
By offering clear contact details, you demonstrate transparency and a commitment to customer support, building trust from the very beginning.
Unsubscribe option
Including a clear opt-out option in welcome emails is crucial, as per best practices. This straightforward approach not only complies with regulations but also fosters trust with your audience.
By offering a clear and easy way to unsubscribe from the start, you demonstrate a commitment to respecting the preferences of your subscribers, promoting a positive and honest interaction right from the beginning.
Best Time to Send Welcome Emails
The best time to send the first welcome email is within 5 minutes of sign-up.
Subscribers are most engaged right after signing up, and their interest in your brand is at its peak.
If the subscriber hasn’t engaged with the first email, a follow-up welcome email sent 24 hours after sign-up reminds them while your brand is still fresh in their mind.
Related Reading: Explore the best email marketing software to send welcome emails: 10 Best Email Marketing Software for 2024
10 Best Welcome Email Examples
The best welcome email examples are:
- A straightforward email – PrettyLittleThing
- Welcome discount – Musto
- Confirmation email – CakeHR
- Brand story welcome email – MFMG
- Next order coupon welcome email – Drunk Elephant
- Gratitude welcome email – Ember
- Make them explore with CTAs – Brooks
- Welcome with a video – Bonjoro
- The setting up welcome email – Wildist
- The GIF welcome email – Barkbox
1. Welcome email example for new customers
PrettyLittleThing’s example of a welcome email here has played the color game really well. A pink color that pops with a succinct welcome message creates a warmness, and the unicorns just exude girliness. The strategic but funny line suggests that the new customer is their BFF, followed by a CTA that takes them to the new arrivals.
Takeaways from this good welcome email example for new customers:
- Just make the welcome email template very brand-aesthetic
- Add a short copy that oozes brand personality and a strategic CTA.
2. Discount code welcome email example
Musto is an outdoor apparel store, and they have expressed that really well with this impressive welcome email example.
Look at the collage of outdoor activity photos they have chosen for their welcome email template. It focuses on the experience of the user and not on the product. The discount code is strategically placed at the end of the template.
Takeaways from this onboarding welcome email example for new customers:
- Sell the customer experience.
- Don’t hesitate to add a collage of images.
- Build a positive first experience by giving a welcome discount.
Related Reading: Explore more email marketing examples to send throughout the customer journey:
15 Best Email Marketing Examples For 2025
11 Best Ecommerce Email Templates + Examples
Email Drip Campaign: How to Create + Best Practices
3. Subscription Confirmation Welcome Email Example
This b2b welcome email example is sent by CakeHR – a SaaS HR management tool. This is a great example of a subscription confirmation welcome email that talks about the 30-day trial period and then goes on to assure that their team is available 24/7 for help.
Takeaways from this subscription confirmation welcome email example:
- Always send confirmation emails immediately after they sign in.
- Assure them of the support available in case of any queries.
- Be clear about the trial period or any terms and conditions if any.
4. Brand Story Welcome Email Example
MFMG is a brand with a unique brand story and USP that rose to fame from the social media community. The brand isn’t afraid to show who they are in their welcome email newsletter message. This is a creative welcome email sample that shows what their brand is about with a bold image and humble brag copy.
Takeaways from this good welcome email newsletter example:
- Include a brand aesthetic image in your welcome email template to show brand personality.
- Mention your USP
- Offer a welcome discount.
5. Next Order Coupon Welcome Email Example
Drunk Elephant is a biocompatible skincare brand. The welcome email example of the brand is colorful enough to grab the user’s attention to make them open their following emails as well, but catches the attention even more and instills brand loyalty in the next order coupon.
Takeaways from this ecommerce welcome email example:
- Get creative and throw in colors in your welcome email template that matches your brand.
- Encourage repeat business by using next-order coupons.
Customize welcome emails effortlessly with Retainful’s pre-designed email templates and drag-and-drop email editor.
6. Gratitude Welcome Email Example
Send your new customers a note of thanks with a discount code to show them that you care about them and that you see them as more than just another transaction. This will help foster long-term customer relationships and instill brand loyalty.
This subscription welcome email example here has also used a product overview in their template to educate their customers about the products and benefits.
Takeaways from this subscriber welcome email example:
- Convey gratitude and offer a discount code.
- Suggest your top-selling products and include their benefits.
7. Make them explore with CTAs
The goal of this short welcome email example for new customers is to make your customers explore your website and make them want to purchase your products. So, include CTA buttons to take them to your best products, like Brooks’s good welcome email example here.
Takeaways from this onboarding welcome email example:
- Add prominent CTAs in your welcome email template to make your new customers explore your products.
- Include your brand slogan like the welcome email examples for new customers and convey your brand’s motto with an expressive image.
Related Reading: Explore unique examples of order confirmation email templates:
9 Best Order Confirmation Email Templates & Examples for 2025
10 Order Follow up Email Templates
8. Welcome with a video
Bonjoro has taken its professional welcome email example to new subscriber to the next level by sending a short video made just for the customer. This welcome email strategy creates a human connection and makes the email more memorable and impactful.
Takeaways from this great welcome email example to new subscribers:
- Create a sense of importance for the customer by going deeper with personalization.
- Keep the video short and informative.
9. The onboarding welcome email example for password setup
Wildist’s onboarding welcome email example here aims to improve the customer onboarding experience by providing users with a secure and efficient way to establish their account credentials.
This approach in this professional welcome email example enhances security and minimizes potential frustration, contributing to a seamless and trustworthy customer journey.
Takeaways from this great onboarding welcome email example to new subscribers:
- Send account confirmation and password set-up emails instantly.
- Highlight the email copy and place a prominent CTA.
10. GIF welcome email example
BarkBox has given an interactive experience using this best welcome email example. GIFs are visually engaging and create a more memorable experience. It easily creates a positive first impression and increases the chances of the recipient engaging with the content.
Takeaways from this customer welcome email example?
- Showcase your brand personality with quirky gifs or make gifs to educate about the product.
- Highlight key benefits or just introduce your brand to create an enthused welcome experience.
How to write a welcome email?
1. Start with an engaging subject line
Your subject line determines the open rate of your welcome email marketing campaign. It should be clear, concise, and compelling. Personalization (using the recipient’s name) and urgency can increase engagement.
Example: “Hey [First Name], Here’s Your Special Welcome Gift!”
2. Use a friendly and personal greeting
The first line of your welcome message email template should feel personal and inviting. Addressing customers by name and setting a positive tone fosters connection.
3. Reinforce your brand identity
Your welcome email template design should visually match your brand’s identity. This means using your brand’s primary and secondary colors, fonts, and logo placement.
Branded elements such as your tagline, product imagery, or signature illustrations can strengthen the visual identity. For example:
- For ecommerce welcome email: Use high-quality lifestyle images featuring your products.
- For SaaS welcome email: Add an interface screenshot or a GIF showcasing how your product works.
4. Provide a clear call-to-action (CTA)
The main goal of your welcome email message to new customers is to encourage the next step. Whether it’s exploring your website, completing a profile, or redeeming a discount, the CTA should be clear and action-driven.
Welcome email CTA Examples:
- For ecommerce welcome email: “Start Shopping Now” (for eCommerce)
- For SaaS welcome email: “Explore Your Dashboard” (for SaaS)
5. Use “soft-sell” psychology instead of hard-sell
A warm welcome email message template should focus on relationship-building, not immediate selling. Instead of pushing a product right away, provide value first – educational content, a useful guide, or a pro tip related to your industry.
Welcome Email Series Example
A single welcome email is good, but a welcome email series is better. Instead of relying on one email to introduce your brand, nurture leads, and drive conversions, a multi-step welcome email sequence keeps new subscribers engaged over time.
Here is a welcome email drip campaign example:
Related Reading: Learn all about how to send a welcome email series: Welcome Email Series – Examples + How to Create
5 Welcome Email Best Practices
Encourage the First Action Immediately
Guide the user towards taking action in their first interaction. If they don’t engage now, they might never return.
Examples:
- Use code WELCOME10 to get 10% off your first order.
- Complete your profile to unlock personalized features!
Show Customers What’s Next
In your onboarding welcome email template, set expectations for what the subscriber will receive. Will they get weekly newsletters? Special discounts? Early access to sales? Let them know.
A/B Test Your Welcome Email Design
Experiment with different welcome email design ideas to see what works best. Test:
- Subject lines
- CTA placements
- Long vs. short content
Make the Email Mobile-Friendly
More than 60% of emails are opened on mobile. Your welcome email design should be responsive, easy to read, and CTA buttons should be thumb-friendly.
Highlight Your Unique Value Proposition (UVP)
Tell the subscriber why they should engage with your brand. Instead of saying “We sell quality products,” highlight what sets you apart.
Example: We handcraft eco-friendly products that are 100% biodegradable—join us in saving the planet!
Automate and send well-timed welcome email series using Retainful’s easy-to-setup automation workflows.
Conclusion
Now that we have seen the best examples of welcome emails and templates, I hope you have found the inspiration to create your own.
If you still think it doesn’t matter what your welcome emails look like, you are not going to make it far. Just don’t add too many elements and overwhelm your customers. Strategically schedule your welcome email series and try not to send it at the wrong time.
Just find the right email marketing tool with user-friendly yet powerful features to help you send a welcome email campaign to engage your customers with the best first experience.
Read Next:
- Ecommerce Email Marketing: Strategies + Software
- How to create a Shopify welcome email – A step-by-step guide
- How to Send WooCommerce Welcome Email? (+ Steps to Automate)
- 9 Best Win-Back Email Examples that Retain Customers
To write a welcome email, begin with a warm greeting, express enthusiasm, and provide essential information or a call-to-action for the recipient.
An example of a welcome email is one that acknowledges the new user, introduces the brand or service, and may include a special offer or a guide on getting started.
A welcome email for a new user typically includes a friendly introduction, highlights key features or benefits of the product/service, and encourages the user to take initial steps, such as setting up their account.
Welcome a customer in an email by expressing appreciation for their business, briefly introducing your brand’s values, and offering assistance for a smooth onboarding or shopping experience.
Write a professional welcome email by maintaining a formal tone, using proper language, providing relevant information, and ensuring clarity in your message.
The best welcome email example is one that combines a personalized greeting, sets clear expectations, offers value to the recipient, and invites further engagement with the brand or service.
Express welcome in an email by conveying genuine excitement, showing appreciation for the recipient’s presence, and assuring them of ongoing support.
Write a welcome flow email by creating a series of messages that guide the recipient through the onboarding process, provide valuable information, and encourage interaction at various stages.
