A WooCommerce abandoned cart plugin is your best and safest bet at recovering the lost revenue due to abandoned carts.
Every online store faces the challenge of shopping cart abandonment. But the successful ones don’t consider it as a lost cause and implement strategies to recover them.
Choosing the right plugin allows you to automate your WooCommerce abandoned cart recovery process, demanding minimal effort from your end.
There is a sea of options to choose from – but which ones actually deliver?
To help you choose the best one, this blog will guide you through a list of the 11 best WooCommerce abandoned cart plugins, a detailed analysis, and a comparison of their features.
Recover 30% of your abandoned carts with Retainful’s single-click cart recovery and cart reminder emails.
What is a WooCommerce Abandoned Cart Plugin?
A WooCommerce abandoned cart plugin is a tool designed for WooCommerce-powered online stores to help mitigate the issue of shopping cart abandonment. This plugin tracks when shoppers add items to their cart but leave the store without completing the purchase.
It helps you recover these lost sales by automatically sending reminders to encourage customers to return and complete their purchases.
Related Reading: Learn about the reasons for shopping cart abandonment in our detailed blog.
Why do you need an Abandoned Cart Plugin for WooCommerce?
WooCommerce abandoned cart represent a significant loss of potential revenue for your e-commerce store. A plugin enables you to unlock this lost revenue.
You need a WooCommerce abandoned cart plugin to track cart abandonment, send automated cart reminder emails to the customers at the right time, and analyze the success of cart recovery.
Here are 4 more reasons why you need an abandoned cart plugin for WooCommerce.
1. Automate WooCommerce abandoned cart recovery
WooCommerce cart abandonment recovery plugins automate the entire recovery process by automatically triggering abandoned cart emails at well-timed intervals.
It dynamically includes customers who have abandoned the cart in the workflow and removes them when the cart is recovered.
2. Increased conversion rates and revenue
By using a plugin to send WooCommerce abandoned cart emails at the right time, you can significantly increase the conversion rate.
Even a small increase in abandoned cart recovery rates can lead to tangible gains in overall sales, making the investment in an abandoned cart plugin highly rewarding.
3. Personalization at scale
WooCommerce abandoned cart recovery plugins often come with features that allow you to personalize your cart reminder messages.
This includes addressing the customer by name and showing the specific products left in the cart. This makes the emails relevant to each customer and increases the likelihood of conversion.
4. Detailed analytics
One of the basic yet crucial metrics a WooCommerce cart abandonment plugin provides is the cart abandonment rate and revenue lost due to that.
It also shows your performance of abandoned cart recovery efforts like open rates, click-through rates, cart recovery rate, and revenue generated from it.
Related Reading: Learn how to reduce cart abandonment with 10 proven strategies in our blog.
How to Choose the Best WooCommerce Abandoned Cart Plugin?
Choose the right plugin based on how it simplifies your abandoned cart recovery process and automates the tasks cost-effectively.
Here are the other categories to consider:
Automates abandoned cart recovery emails
Ensure the plugin can send automated WooCommerce abandoned cart emails to remind customers about their abandoned carts. Look for features that allow you to customize these emails to match your branding.
User-friendly interface
The cart recovery plugin for WooCommerce should have an intuitive and easy-to-use interface. You shouldn’t need advanced technical skills to set it up and use it right away.
It should have features like:
- Pre-built automation workflows
- Drag-and-drop email editor
- Ready to use email templates
Compatibility with WooCommerce
Ensure the WooCommerce abandoned cart recovery plugin is specifically designed for WooCommerce and integrates seamlessly with your existing setup.
Pricing and Value
Consider your budget and compare the pricing plans of different plugins. Some offer free versions with basic features, while others provide premium plans with advanced functionalities.
Exit-Intent Popups
Check if the plugin offers exit-intent popups to capture customers’ email addresses before they leave the site.
Related Reading: Learn how to see abandoned carts in WooCommerce with our detailed blog.
8 Best WooCommerce Abandoned Cart Plugins
Here are the best abandoned cart plugins for WooCommerce:
- Retainful
- ShopMagic Abandoned Carts
- Abandoned Cart Recovery By Addify
- WooCommerce Abandoned Cart Pro
- Omnisend
- Abandoned Cart Lite for WooCommerce
- WooCommerce Cart Abandonment Recovery by Cartflows
- CartBounty
Let’s see these best WooCommerce abandoned cart recovery plugins in detail.
1. Retainful
WordPress Rating: 4.8 / 5
Retainful is the best WooCommerce abandoned cart recovery plugin that helps you automate every step of your cart recovery process. You can recover WooCommerce abandoned carts with single-click cart recovery.
It has an easy-to-setup email automation that takes only a few clicks to launch it. Its automation workflow triggers multiple abandoned cart reminder emails at well-timed intervals.
With its intuitive drag-and-drop email editor and pre-designed templates, WooCommerce abandoned cart emails can be easily customized and skip the design work.
This best free abandoned cart plugin for WooCommerce also features an advanced segmentation feature where you can target your emails based on abandoned date, product name, total number of abandoned carts, and cart value.
Apart from automated emails, this WooCommerce cart abandonment recovery plugin offers customizable Add-to-Cart popup that can be triggered when a customer attempts to leave the site with items still in their cart.
Why choose this best abandoned cart plugin for WooCommerce?
Choose this plugin if you need easy-to-setup email automation and a pre-built abandoned cart recovery workflow to recover WooCommerce abandoned carts in a few clicks.
Pros:
- Enjoy abandoned cart recovery plus 10+ automation workflows, 100+ ready-made templates, segmentation, sign-up forms, and more for FREE.
- Email capture at the checkout with the exit-intent popup
- All abandoned cart recovery features in the Free plan
- Pre-built abandoned cart email series
Pricing:
- Free plan – 500 emails/month
- $19/month – 20,000 emails/month
- $49/month – 50,0000 emails/month
Automate your abandoned cart recovery with Retainful’s easy-to-setup email automation and pre-built workflows.
2. ShopMagic Abandoned Carts
WordPress Rating: 5 / 5
ShopMagic is the best WooCommerce abandoned cart plugin that allows you to set up automated abandoned cart email sequences to remind customers about their abandoned carts.
The plugin integrates seamlessly with WooCommerce, ensuring compatibility and smooth operation within your existing eCommerce setup.
It allows you to add dynamic content to your emails, like cart item count, cart items, cart total, and more.
This best abandoned cart recovery plugin for WooCommerce provides advanced analytics on shopping cart abandonment like highlighting which products are frequently abandoned. This indicates any issues with product pricing, descriptions, or perceived value.
While the basic features are easy to use, some of the more advanced functionalities might require a bit of a learning curve.
Why choose this best free abandoned cart plugin for WooCommerce?
Choose this WooCommerce cart abandonment recovery plugin if you want a separate add-on for the abandoned cart recovery process, as this plugin only supports cart recovery automation.
Pros:
- User-friendly interface
- Conversion tracking
Cons:
- Available as an add-on. You need Shopmagic plugin to use it.
Pricing:
- This plugin is free to download.
3. Abandoned Cart Recovery By Addify
WooCommerce rating: 4.7 / 5
The WooCommerce Abandoned Cart Recovery plugin is a powerful solution that allows businesses to reduce WooCommerce cart abandonment through follow-up emails. You can create and schedule multiple follow-up emails, offering discounts to your customers.
Emails and coupons can be customizable and sent to both registered and guest users. A super useful feature of the plugin is the email pre-capture using modal popups that capture email addresses at the checkout to start your recovery efforts.
Additionally, you can track orders and emails and view abandoned carts, pending orders, and recoveries via a performance dashboard.
Why choose this WooCommerce abandoned cart plugin?
Choose Addify WooCommerce abandoned cart plugin if you want to recover carts of both logged-in and logged-out users using a simple email capture popup.
Pros:
- Orders and email tracking
- Cart recovery for logged-in & guest users
- Detailed performance dashboard
- Email pre-capture
Cons:
- No free plan
- Basic design of email templates
Pricing:
- Monthly: $6.58
- Annually: $79
4. WooCommerce Abandoned Cart Pro
WordPress Rating: 4.1 / 5
Abandoned Cart Pro allows for the setup of multiple WooCommerce abandoned cart emails or SMS, which can be configured to send at specific intervals after a cart is abandoned.
Unlike many other plugins, WooCommerce Abandoned Cart Pro offers the capability to send direct SMS notifications to customers in addition to emails. This can be a more direct and effective way to reach customers, especially those who are mobile-first.
This best abandoned cart recovery plugin for WooCommerce offers extensive personalization options, enabling emails and messages to include customer-specific details like their name, cart contents, and even personalized discount codes.
With its A/B testing feature, you can test different versions of your abandoned cart reminder emails to see which performs best. This feature helps in optimizing different elements of cart recovery emails and increases their performance.
Why choose this WooCommerce recover abandoned cart plugin?
Choose this WooCommerce abandoned cart plugin if you want both cart reminder emails and SMS as your cart recovery tools in a single platform.
Pros:
- Sending automated abandoned cart notifications via Messenger, SMS, and Email
- Email capture at the checkout
Cons:
- Expensive and not affordable for small WooCommerce stores.
Pricing:
- Starter – $149 / Yearly
- Business – $299 / Yearly
- Enterprise – $349 / Yearly
5. Omnisend
WordPress rating: 4.9 / 5
Omnisend stands out by allowing users to target abandoned carts not just through email automation but also via SMS, push notifications, and social media ads. This multi-channel approach increases the chances of re-engaging customers by reaching them on their preferred platforms.
This best abandoned cart plugin for WooCommerce supports the use of dynamic content in abandoned cart messages, which means it can automatically insert product images, prices, and details left in the cart into emails or other messages.
With its segmentation tools, you can target specific groups of customers who abandon their carts with tailored messages. For example, you can send different messages to first-time visitors versus returning customers, or based on the cart value.
Omnisend allows you to run A/B tests on different elements of your WooCommerce abandoned cart email campaigns, such as subject lines, content, and sending times.
Compared to some other plugins, this WooCommerce abandoned cart recovery plugin can be more expensive, especially when you scale up to include more advanced features and higher subscriber counts.
Why choose this best abandoned cart plugin for WooCommerce?
Choose Omnisend if you want to recover abandoned carts using not just emails but also SMS and push notifications.
Pros:
- Abandoned cart recovery available in the free plan
- Multi-channel approach
Cons:
- Learning curve
- SMS costs
Pricing:
- A free version is available
- Standard – $16/month
- Pro – $59/month
6. Abandoned Cart Lite for WooCommerce
WordPress rating: 4.1 / 5
Abandoned Cart Lite for WooCommerce plugin allows you to send cart abandonment emails to customers who have abandoned their shopping carts.
One of the key features of Abandoned Cart Lite is its ability to capture cart details from guests, not just logged-in users, which broadens the potential for recovering sales.
The best free abandoned cart plugin for WooCommerce offers a straightforward and user-friendly interface, making it accessible even for those with minimal technical skills.
Being a lite version, it lacks some of the more advanced features available in premium versions, such as detailed personalization, A/B testing, SMS notifications, and automation beyond basic email reminders.
Why choose this best WooCommerce recover abandoned cart plugin?
As a free plugin, Abandoned Cart Lite for WooCommerce is an excellent option if you have limited budgets and still want to implement basic cart recovery tactics without any big financial commitment.
Pros:
- Easy setup and simple user interface
Cons:
- Basic template customization
Pricing:
- It is free to download.
7. WooCommerce Cart Abandonment Recovery by Cartflows
WordPress rating: 4.8 / 5
CartFlows WooCommerce cart abandonment recovery plugin automates the entire process of sending abandoned cart recovery emails, making it easy to reach out to customers who have abandoned their carts without manual intervention.
Designed specifically for WooCommerce, CartFlows integrates seamlessly, ensuring that store owners can easily set it up and start using it without compatibility issues.
This cart abandonment plugin for WooCommerce offers the ability to perform A/B testing on different abandoned cart email templates and content, enabling store owners to optimize their messages based on actual performance data.
Due to its simpler feature set, this plugin may not be as scalable as it could be for WooCommerce stores with more complex needs.
Why should you choose this free WooCommerce cart abandonment recovery plugin?
Choose this WooCommerce cart abandonment plugin if you need a free and simple solution for shopping cart abandonment in WooCommerce.
Pros:
- Multi-step email sequences
Cons:
- No built-in popup to capture email addresses
- Basic automation compared to Retainful and Omnisend
Pricing:
This plugin is free to download.
8. CartBounty
WordPress rating: 4.9 / 5
The Cartbounty WooCommerce abandoned cart recovery plugin allows you to recover abandoned carts using email, SMS, and push notifications.
Designed specifically for WooCommerce, CartBounty promises seamless integration without the hassle of compatibility issues.
A unique feature of this WooCommerce abandoned cart recovery plugin is its ability to let customers save their carts and share them via link. This is especially useful in increasing the conversion rate as it allows customers to return exactly where they left off or share their selections with others.
While effective, CartBounty’s options for customization might be limited compared to other more advanced plugins. This could be a drawback for stores needing highly tailored automated recovery workflows.
Why should you choose this best abandoned cart recovery plugin for WooCommerce?
CartBounty can be a very cost-effective solution for WooCommerce cart abandonment for small to medium-sized enterprises that don’t require more complex solutions.
Pros:
- Multi-channel support for cart recovery
- Live shopping cart monitoring
Cons:
- Basic reporting in Free plan
- No exit-intent popup and auto-generated coupons in Free plan
Pricing:
- A free version is available.
- Pro – $92/year
- Pro Plus – $276year
- Agency – $1295/year
Free Vs. Paid Abandoned Cart Plugins for WooCommerce – which one to choose?
Each WooCommerce cart abandonment plugin has its own set of pros and cons, making it important to weigh these based on your needs, budget, and long-term e-commerce strategy.
Choose a Free WooCommerce abandoned cart plugin if:
- Your requirements are minimal: You’re just starting out, or if your needs are basic, a free plugin might suffice.
- You have a limited budget: If you’re operating within a tight budget, free plugins offer a cost-effective way to initiate abandoned cart recovery efforts without financial commitment.
Choose a Paid WooCommerce abandoned cart plugin if:
- You require advanced features like detailed analytics, extensive customization options, exit-intent popups, and email personalization.
- Your business is scaling: As your store grows and customer interactions increase, a paid plugin can scale to meet your evolving needs, like email volume and contact list.
Recover abandoned carts with Retainful’s most affordable abandoned cart recovery solution.
Wrapping up!!
Each of the best WooCommerce abandoned cart plugins offers unique features that allow the recovery of abandoned carts through automation. Whether it’s through customizable emails, SMS alerts, or advanced analytics, these tools are designed to recover lost sales.
The best WooCommerce abandoned cart recovery plugin for you will align seamlessly with your store’s needs and provide a smooth path to implement the WooCommerce abandoned cart recovery process.
Read Next:
- WooCommerce Email Marketing: An Ultimate Beginner’s Guide
- WooCommerce Follow-Up Emails: Examples, Plugins & Templates
Retainful is the best WooCommerce abandoned cart plugin to recover lost sales by sending timely automated cart reminders. It offers an affordable solution to send not only abandoned cart emails but other targeted email campaigns too.
To fix abandoned carts, use strategies like implementing a WooCommerce abandoned cart plugin, sending targeted recovery emails, and offering incentives like discounts or free shipping to encourage customers to complete their purchases.
Implement automated email reminders, offer discounts or free shipping incentives, and use retargeting ads. Ensure your emails are personalized and sent at optimal times to maximize the chances of conversion.
Optimize the checkout process by simplifying forms, offering guest checkout, and providing multiple payment options. Ensure your site loads quickly and is mobile-friendly to minimize cart abandonment.
The abandonment rate for WooCommerce carts typically ranges between 60% and 80%.
Yes, abandoned cart recovery is worth it, as it helps reclaim potential sales that would otherwise be lost. Effective recovery strategies can increase conversion rates and significantly increase revenue without acquiring new traffic.
Convert abandoned carts to sales by sending timely and personalized email reminders, offering special discounts or incentives, and ensuring a smooth, frictionless checkout process.
cart abandonment strategy?
Recover lost sales by implementing automated emails triggered by cart abandonment, using personalized messages, and offering incentives.
WooCommerce, by default, does not include a built-in feature to track and recover abandoned carts. While WooCommerce captures some basic order information as soon as a cart is created, it doesn’t automatically send follow-up emails to customers.
