10 Best WordPress Popup Plugins + How to Add

A good WordPress popup plugin simplifies converting casual visitors into customers.

But there is a sea of options to choose from.

Some have extensive template library, some have advanced targeting options, and some are value-for-money. You don’t want to overspend on a plugin that under-delivers on your needs.

A detailed comparison of features and pricing of the 10 best popup plugins for WordPress in this blog will save the day.

We explain,

• How to choose the best popup plugin for WordPress
• 10 best popup plugins for WordPress
• How to add popup in WordPress

How to Choose the Best Popup Plugin for WordPress?

Choosing the best plugin for popup in WordPress among so many options out there is as tedious as it gets.

Here are the criteria you can consider for choosing the best popup form plugin for WordPress:

Define your goals

Determine what you want to achieve with popups:

• Email signups
• Product Promotions
• Announcements

Your goal will influence the features you need in your WordPress popup plugin.

Advanced Targeting Features

The best WordPress plugins for popups allow you to target users based on specific actions, behaviors, and demographics.

Consider WordPress popup plugins that offer exit-intent popups, time-based, and scroll-triggered popups.

Mobile Responsiveness

Ensure the WordPress popup plugin supports mobile-friendly popups.

With more users browsing on mobile, responsive design is crucial to avoid disrupting the user experience.

Pricing

Compare pricing plans of the best WordPress popup plugins to ensure the plugin fits your budget.

Free WordPress popup plugins can be sufficient for basic needs, but premium versions often offer more features and better support.

Comparison of the Best WordPress Popup Plugins

Plugin	Best for	Free plan
Retainful	Email automation integration	Offers a free trial
Optinmonster	Popups for every use case	No free plan
PopupMaker	Variety and highly customizable popups	No free plan
WP Popups	Flexible Popup display conditions	No free plan
Elementor Popup Builder	Complex and visually stunning popups	Popup builder available only in paid plans
Omnisend	Multi-step popups	Offers free plan
Popup Builder	Extensive add-on library	No free plan
Popup Anything	Advanced popup triggers	No free plan
MailOptin	Complete lead generation tool	No free plan
Icegram	Retargeting popups	Offers free plan

10 Best WordPress Popup Plugins

1. Retainful

Retainful is the best WordPress popup plugin designed specifically for WooCommerce stores.

This WordPress email subscription popup plugin stands out with its advanced targeting capabilities to grow email lists. It allows you to create highly targeted popups and signup forms based on the user’s location, site behavior, device, time spent on site, and more.

You can trigger the WordPress popups at strategic times based on exit intent, scroll-based, and time spent on the site, and capture email addresses effectively.

The popup forms can be customized effortlessly using a beginner-friendly drag-and-drop editor with minimal effort from your end.

In this best free WordPress popup plugin, built-in email automation allows you to engage new subscribers immediately with welcome emails and follow-up sequences.

Retainful seamlessly integrates with WordPress and WooCommerce, allowing you to sync their popup campaigns with your online store effortlessly.

In this exit intent popup WordPress plugin, popups can also be configured to include opt-in checkboxes, which are essential for complying with GDPR and other privacy regulations.

Key Features:

• Advanced targeting
• Mobile responsiveness
• Exit-intent technology
• Easy-to-use drag-and-drop editor
• Integration with email automation

Pricing:

• Free plan – 1 active form
• $19/month – 10 active forms
• $49/month – 25 active forms

2. Optinmonster

OptinMonster is a WordPress popup form plugin that helps you convert website visitors into customers through highly customizable popups.

This popup WordPress plugin offers a wide range of WordPress popup form types and templates, including lightbox popups, floating bars, slide-ins, and more. This variety lets you choose the most effective way to engage visitors based on their specific website layout and user behavior.

You can test different versions of WordPress popup forms to see which ones perform best. This feature is invaluable for optimizing campaigns and increasing email sign-ups over time.

Key Features:

• A/B Testing
• Advanced targeting and personalization
• Wide range of popup types

Cons:

• Expensive and a premium plugin in the market.
• Learning curve for advanced features

Pricing:

• No free plan available.
• Basic: $59.60/year
• Plus: $119.60/year
• Pro: $199/year
• Growth: $399/year

3. PopupMaker

PopupMaker is the best popup plugin for WordPress that allows users to create highly customizable popups that can be tailored to almost any use case – whether you’re promoting products, capturing email addresses, or providing site notifications.

This best free WordPress popup plugin offers an impressive range of customization features. You can control every aspect of your WordPress popup form design, behavior, and targeting, ensuring it perfectly aligns with your site’s branding and objectives.

This WordPress cookie popup plugin allows you to target users based on behavior, location, device, and even cookies. Trigger options include time delay, scroll depth, exit intent, and more, enabling precise control over when and where popups appear.

Popup Maker allows you to set custom cookie rules, which helps control how often your WordPress popups appear to returning visitors. This feature helps in reducing popup fatigue among users.

Key Features:

• Versatile popup types
• Popup scheduling

Cons:

• Premium Features Require Multiple Add-ons
• Limited Template Library

Pricing:

• No free plan available.
• 1 website: $99/year
• 3 websites: $199/year
• 5 websites: $399/year

4. WP Popups

WP Popups is a WordPress popup plugin that provides a wide range of customization features, including various popup types (lightbox, slide-ins, banners), themes, and display conditions. You can tailor the look and functionality to match your brand and e-commerce marketing goals.

Built-in A/B testing in this best WordPress plugin for popups allows you to experiment with different popup designs, messages, and triggers to find the most effective combinations, helping to maximize conversions.

In this WordPress email popup plugin, you can also fine-tune the popup’s behavior, such as setting delays, animation effects, and display frequencies, ensuring the WordPress signup form popups align with your email marketing strategy without being intrusive.

You can set WordPress popups to display on specific pages, post categories, or even custom post types.

Key Features:

• Mobile responsiveness
• Extensive customization
• A/B Testing

Cons:

• No Free Multi-Step Popups
• Limited Free Version

Pricing:

• Free plan is not available.
• 1 site: $35/year
• 5 sites: $99/year
• 10 sites: $199/year
• Unlimited sites: $299/year

5. Elementor Popup Builder

Elementor WordPress popup plugin allows you to create a wide range of popup types, including modals, full-screen overlays, fly-ins, and slide-ins. This versatility means you can use the same tool to address different needs, from email capture to discount promotions using popups.

In this best popup plugin for WordPress, you can save popup forms as global widgets or templates, allowing you to reuse them across your site. This feature is particularly useful for maintaining design consistency and saving time on repetitive tasks.

This popup widget WordPress plugin is known for its no-code approach, making it accessible to users of all skill levels. You can create complex and visually stunning WordPress popups without writing a single line of code, thanks to its intuitive drag-and-drop builder.

While Elementor is user-friendly, its extensive features can be overwhelming for new users.

Key Features:

• Highly customizable popup templates
• Advanced display conditions
• A/B Testing

Cons:

• No built-in A/B testing
• Pop builder is available only in paid plans.

Pricing:

• No free plan is available.
• Basic: $9.99/month
• Business: $19.99/month
• Grow: $22.99/month

Related Reading: Learn more about adding popups in WordPress:
WordPress Coupon Popup: How to Create + Plugins
5 Best WooCommerce Add to cart Popup Plugins (+ Steps to Add)

6. Omnisend

Omniisend WordPress popup plugin enables you to create automated WordPress popups triggered by specific customer behaviors, such as exit intent, time spent on a page, or cart abandonment.

This real-time automation ensures that popups appear at the most opportune moments, capturing user attention and encouraging action.

Omnisend’s supports multi-step WordPress popups, which can guide users through a sequence of steps, such as signing up for a newsletter, filling out a form, or selecting preferences.

The WordPress newsletter signup popup plugin offers a wide range of customizable templates that are easy to modify to fit your brand’s look and feel.

While Omnisend offers customizable templates, it may not have as many design options or granular customization features as some dedicated popup plugins.

Key Features:

• Multi-step popups
• Advanced targeting and customization
• Integration with ecommerce data for targeted popups based on purchase history

Cons:

• Steep learning curve for beginners
• Limited features in the free plan

Pricing:

• Free plan is available
• Standard: $16/month
• Pro: $59/month

7. Popup Builder

Popupbuilder offers a diverse selection of popup types, including lightbox popups, slide-ins, notification bars, countdown popups, and more.

Whether you need a simple WordPress newsletter signup form popup or a complex multi-step popup, the plugin can accommodate your needs.

This WordPress newsletter signup popup plugin excels in its targeting and triggering capabilities. You can display popups based on user behavior, such as time spent on a page, exit intent, scroll percentage, or even custom-defined rules.

This WordPress popup plugin includes built-in features to help ensure that your popups comply with GDPR and other privacy regulations.

Key Features:

• Advanced targeting options
• Extensive add-on library

Cons:

• No built-in A/B testing
• Basic templates
• Cost of add-ons

Pricing:

• A free plan is not available
• Starter: $49.95
• Business: $89.95
• Agency: $145.95

8. Popup Anything

Popup Anything is a WordPress popup plugin that supports from promotional offers to call-to-actions and email subscriptions, the plugin supports a wide range of popup types, making it versatile for various marketing needs.

The newsletter popup WordPress plugin allows popups to be triggered by clicking on any element on your website, such as buttons, links, images, or even text.

The WordPress exit popup plugin supports shortcodes, which means you can easily insert popups anywhere on your site, including within widgets or content areas.

Compared to other WordPress popup plugins, Popup Anything is often more affordable, offering great value for its range of features.

Key Features:

• High flexibility on where and how to show popups
• Wide range of use cases

Cons:

• No built-in analytics
• Lack of A/B Testing
• Basic targeting options

Pricing:

• Free plan is not available
• Annual Plan: $99/year
• Lifetime plan: $299/plan

9. MailOptin

MailOptin is not just a popup plugin; it’s a complete WordPress lead generation and email marketing tool. It integrates WordPress popups with email automation, providing a seamless way to capture leads and nurture them through targeted email campaigns.

This WordPress popup plugin supports various types of popups, including lightbox popups, slide-ins, notification bars, and embedded forms.

All WordPress popups created with MailOptin are fully responsive and mobile-friendly, ensuring a seamless user experience across all devices.

Despite its rich feature set, this best WordPress newsletter signup popup plugin is designed to be user-friendly, making it accessible to users of all skill levels.

Key Features:

• Comprehensive lead generation tool
• Built-in email automation

Cons:

• No visual popup builder
• Limited customization in free templates

Pricing:

• A free plan is not available
• 1 site: $99/year
• 3 sites: $299/year
• Unlimited sites: $499/year

10. Icegram

Icegram allows you to create a wide variety of campaign types beyond just WordPress popup forms. This includes action bars, slide-ins, notifications, and in-line forms.

This best free WordPress popup plugin offers a wide range of pre-designed templates for various campaign types.

The free version is packed with features, making it accessible for users on a budget while still providing powerful capabilities.

This WordPress slide-in popup plugin supports retargeting, enabling you to show popups to users who have previously visited your site but didn’t convert.

Key Features:

• Versatility in campaign types
• Scalability with Add-Ons

Cons:

• Basic design customization
• Learning curve for advanced features
• Paid add-ons can add up

Pricing:

• A free plan is available
• Pro: $129/year
• Max: $229/year

How to add a popup on WordPress?

WooCommerce doesn’t have a built-in option to create popups. You have to use a third-party WooCommerce popup plugin to create one.

Retainful is the best free WordPress popup form plugin for creating targeted popups in WordPress that are tuned to visitor behaviour.

Why Retainful is the best WordPress popup plugin?

• Precise targeting – Based on geo-location, time spent on pages, new or returning customers, and more.
• Triggers – Based on time spent, scroll-depth, exit-intent, add-to-cart, and more.
• Mobile-optimized popup templates – Responsive pre-designed templates

Here are the steps to create a WordPress popup:

Step 1: Install Retainful

Install Retainful from the WordPress plugin Store.

Step 2: Choose the type of popup

To add a popup on WordPress, log in to your Retainful dashboard. Go to Sign-up Forms, choose ‘Popup’ and click on ‘Create a Form’.

Step 3: Customize WordPress popup template

You get ready-made popup templates to add on-brand popups in your WordPress site.

Also, Retainful’s drag-and-drop popup editor offers a range of customizable blocks, such as dynamic coupon blocks, text, images, CTAs, and more.

Step 4: Setup triggers and targeting

Choose the trigger to determine when you want to show the WordPress popup.

You get WordPress popup triggers like:

• Exit-intent
• Scroll depth
• Add to cart
• Time spent

For example, you can show the WordPress popup when a visitor spent more than 10 seconds on a specific page.

You can target visitors based on:

• New or returning
• Geo-location
• Pages visited
• URL specific

Step 5: Go Live.

After confirming your settings, enable the WordPress popup. Your WordPress popup will be set live.

Learn how to welcome your new subscribers with simple welcome email automation here: Welcome Email Series – Examples + How to Create

Wrapping up!!

The key to getting WordPress popups right is balance – using the right plugin to create messages that add value, not frustration.

The best WordPress popup plugins give you the tools to strike that balance. They offer customization, targeting, and integration without overwhelming you with complexity.

Ultimately, the right plugin for adding WordPress popups is the one that aligns with your goals and respects your users.

Also read:

• 15 Email Popup Examples And Best Practices To Build Email List
• WooCommerce Popup: How to Create [+Top Plugin]
• 9 Best WordPress Email Marketing Plugins (+ Comparison Chart)

Frequently Asked Questions